Social Media Associate Manager

Vevo•New York, NY

5d•Hybrid

About The Position

Vevo is seeking a Social Media Associate Manager to join their social team. This role requires strong writing and editorial calendar strategy skills to develop a new suite of video-centric editorial assets. The ideal candidate will be able to write concise, punchy copy, convey artist stories effectively, and manage the publishing schedule by making strategic editorial decisions based on social trends, cultural moments, holidays, and awards season. A key responsibility will be to utilize Vevo's extensive video archive to find and program content celebrating anniversaries, artist milestones, and throwback moments.

Requirements

3+ years in social media management, copywriting, or music/culture journalism.
Proven experience managing multi-channel social media profiles (including Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn, and emerging platforms) using social management tools such as Dash Social or equivalent platforms.
Strong proficiency in social media scheduling, publishing workflows, and analytical tools to track performance metrics, generate insights, and optimize content strategy.
Exceptional short-form writing and editorial skills, ideally with a background in journalism focusing on music, media, and/or entertainment, with a knack for crafting engaging, audience-focused copy.
Editorial Judgment: Proven ability to manage a brand calendar, leverage social trends, and curate archival or nostalgia-focused content.
Mastery of Brevity: A writing portfolio showcasing your ability to write clear, punchy, and space-efficient micro-copy.
Music Knowledge & Curiosity: Broad, multi-genre music literacy spanning both contemporary pop culture and historical catalog music.
Extreme Accuracy: Meticulous attention to detail, fact-checking, and grammar—ensuring music history, artist names, and video facts are always accurate.
Platform Expertise: Mastery of native social tools, current video formats, and community behavior across Instagram, TikTok, Facebook and YouTube Shorts.

Responsibilities

Write brief, accurate, and engaging micro-copy for on-screen editorial assets and hosted scripts.
Distill complex artist backstories, video facts, and pop culture lore into punchy, engaging copy.
Help refine and maintain a sharp, authoritative, and music-obsessed editorial voice for Vevo’s social content.
Partner closely with video editors, graphic designers and on-camera talent to ensure copy aligns seamlessly with visual and audio elements.
Serve as the strategic owner of Vevo’s day-to-day social publishing schedule across all core platforms (Instagram, TikTok, YouTube Shorts).
Evaluate emerging social trends, internet culture, holidays, and pop culture events, making swift judgments on where and how Vevo can naturally join the conversation.
Actively pitch and program content from Vevo’s vast library of historical and vintage music videos to highlight anniversaries, artist milestones, and throwback pop culture moments.
Connect classic music moments with current cultural trends, giving legacy catalog content fresh relevance for modern social audiences.
Oversee precise, error-free scheduling and native posting across platforms.
Monitor social analytics and editorial asset engagement, using performance insights to refine future copy and content themes.
Create video and image assets within templated formats.
Navigate Social Media Management Tools.