Social Media and Email Marketing Specialist

Zoe Financial•New York, NY

3d•$80,000 - $100,000•Onsite

About The Position

We are looking for a Social Media and Email Marketing Specialist who cares deeply about results. Not just posting content but building real community and driving real growth. This person owns Zoe's social media presence and email marketing day-to-day. They know how to work with creative partners, write in a brand voice, and turn every send and every post into a lesson that makes the next one better.

Requirements

1-2 years of experience in social media, email marketing, or digital marketing
A track record of growing audiences or improving campaign results through your own work
Strong writing skills and an instinct for tone and brand voice
Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube)
Experience with HubSpot or a similar email platform (Mailchimp, Klaviyo, or similar)
Comfort reading data and turning it into clear takeaways
A bias for action. You test, learn, and move fast

Nice To Haves

Experience in fintech, personal finance, or consumer brands
Familiarity with managing agencies or freelancers
Basic understanding of paid social to complement organic efforts

Responsibilities

Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
Work closely with external content creation agencies, keeping them on brief, on brand, and on time.
Build and maintain a content calendar that supports campaigns and key announcements.
Engage the community every day: respond to comments, answer DMs, and start real conversations with our audience.
Spot trends fast and turn them into on-brand opportunities for Zoe.
Track performance weekly, report clearly, and adjust with purpose.
Own Zoe's email marketing strategy inside HubSpot
Write and design newsletters that people actually want to read
Run experiments constantly (subject lines, send times, formats, segmentation) to improve opens, clicks, and conversions
Analyze every send, pull the key insights, and use them to make the next one better