Social Media and Community Strategist

Fresh Baguette • Washington, DC

1d • Hybrid

About The Position

We’re looking for a creative, hands-on Part-Time Social Media & Community Strategist to grow My Fresh Baguette's brand across digital platforms, engage our audience, and help launch our direct-to-consumer e-commerce experience. This role blends content creation, strategy, and customer interaction to bring the My Fresh Baguette story to life and build a loyal online community. This is an ideal opportunity for someone early in their career who wants to take ownership in a startup-style environment—shaping both the day-to-day content and the broader strategy as we build. This is a part-time, hybrid role requiring at least two days per week on-site at our Germantown, MD office.

Requirements

• Genuine love for food, craft, and quality
• 6 months–2 years managing social media accounts, ideally for a consumer or food brand
• Comfortable on camera and behind the camera — reels, TikToks, behind-the-scenes content
• Strong written English — warm and friendly but professional
• Organized enough to manage a content calendar and responsive enough to handle DMs same-day
• A self-starter: able to run with tasks with support
• Comfortable with ambiguity and eager to build processes from the ground up
• High School Diploma or GED
• Authorization to work in the U.S. without sponsorship
• Ability to work in-person at our Germantown, MD office

Nice To Haves

• Experience with Klaviyo, Shopify, or community management tools

Responsibilities

• Manage and grow Instagram and TikTok: content planning, posting, reels, stories, trends
• Launch and build LinkedIn presence (brand story, founder content, behind-the-scenes)
• Suggest other platforms for brand presence
• Work with creative agency and bakers to surface authentic content
• Engage daily with the community: comments, DMs, shares, reposts
• Shape content strategy for the launch phase: what to post, when, how often
• Track performance and share weekly insights on what's working
• Identify, suggest, and contact nano and micro influencers for collaboration
• Be the first point of contact for customer messages across social and email
• Handle customer questions, delivery concerns, and feedback
• Flag recurring issues and help build an FAQ and response framework

Benefits

• A unique opportunity to grow with an early-stage initiative and take on increasing responsibility as the brand and e-commerce business scale
• Hands-on learning and exposure to both execution and strategy, with the ability to shape how we show up across channels
• Direct collaboration with a small passionate founding team where your ideas will be heard and who will give you real ownership
• A front-row seat to launching a new direct to consumer e-commerce service (and brand) backed by a 12-year bakery with a loyal community
• Fresh bread. Genuinely.
• Compensation based on experience and scope
• 401K and employer match after 6 months
• Employee discount in stores (40% off)
• Exciting growth opportunities in a start up environment

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 1-10 employees