Social Media and Community Associate, OXO

OXO International•New York, NY

5d•Hybrid

About The Position

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! As a Social Media and Community Associate, you will support the OXO Marketing team by managing our social media channels and building our community. The Social Media and Community Associate will deliver a strong, positive consumer-facing impression of the brand and its diverse portfolio. You will also manage the execution of OXO’s social media strategy as well as other management and creation of content across key digital programming and platforms.

Requirements

Proficient with MS Office
Expert knowledge of social media platforms and digital trends
Familiarity with influencer management, both paid and organic
Strong communication skills in both verbal and written, listening skills
Challenger brand mindset with excitement for helping grow and evolve a culturally relevant brand presence
Passion for social media, creator culture, and emerging platform trends
Strong creative instincts and curiosity around what makes content perform organically
Ability to think outside the box and bring proactive ideas forward
Comfortable operating in a fast-moving, test-and-learn environment
Strong sense of ownership, agility, and willingness to experiment
Naturally collaborative and energized by cross-functional teamwork
Bachelor’s Degree from an accredited four-year college or university in related field/profession
2+ years’ experience in Digital Marketing, especially social media management
Experience with social media monitoring, measurement and analytics tools
Authorized to work in the United States on a full-time basis

Nice To Haves

Sprout experience
Knowledge and passion for home, food, lifestyle, trends

Responsibilities

Maintain all OXO and OXO TOT social media platforms and build platform-specific strategies that ladder up to brand strategy.
Write copy and create content for owned social media channels: Instagram, TikTok, Facebook, Pinterest, and YouTube.
Create and own the organic social media content calendar; coordinate with agency for paid social ads.
Support ongoing optimization of social content strategy through performance insights, testing and platform trends.
Brief in social content needs to brand design team and social content creators that drive social media strategy and elevate the brand.
Ensure strong and on-brand community management and quick turnaround to consumer queries on social.
Support ongoing optimization of social content strategy through performance insights, testing, and platform trends.
Manage influencer marketing and creator partnerships, both paid and organic.
Manage relevant performance reporting on a consistent basis and proactively recommend adjustments to strategy and content accordingly.
Identify social trends, creator behaviors, and cultural moments that can inform content opportunities for the brand.