Social Media & Community Manager

ViaVia Corporation•New York, NY

2d•$90,000 - $110,000•Hybrid

About The Position

BNTO is seeking a Social Media & Community Manager to lead its social media presence and cultivate its online community. This role is ideal for an individual passionate about the intersection of fashion, culture, and digital storytelling. The position involves daily social media management, content creation, community engagement, and performance analysis. The successful candidate will work closely with the marketing team, contributing to both daily operations and strategic planning in a fast-paced, early-stage environment. This role requires a creative individual who can build a brand's digital presence from the ground up, staying ahead of trends and engaging authentically with the audience.

Requirements

3 to 5 years of experience in social media, brand, and/or community, with a portfolio or channel that shows it
Genuine passion for fashion, trends, and culture; you know what's relevant and why it matters
Strong written communication skills with the range to nail a caption and write a thoughtful DM response in the same breath
Empathetic and community-first, even in challenging situations
Comfortable working cross-functionally with a distributed team
Nimble, scrappy, and high-urgency; you thrive in a fast-paced, early-stage environment and pitch in wherever needed
You believe feedback is a gift; you can receive and grow from feedback, and you can appropriate provide feedback to others as needed
Deep platform fluency across Instagram and TikTok, with genuine curiosity for what's coming next
Ability to travel domestically as needed

Nice To Haves

Experience in fashion
Video editing experience

Responsibilities

Own day-to-day posting across social platforms with a focus on Instagram and TikTok
Execute a content calendar aligned with brand campaigns, drops, and cultural moments
Spot trends early, move fast, and participate in real-time cultural conversations in BNTO's voice
Create, film, and edit social-native content with other team members and bringing on outside content creators as needed
Capture content at events, activations, and everyday brand moments
Be comfortable being on camera as needed
Bring a strong visual instinct and an eye for what performs
Manage comments, DMs, and community interactions with warmth and speed
Engage authentically with subscribers, creators, and brand partners
Identify and nurture top community members and brand advocates
Support ambassador and creator community initiatives
Track content performance and engagement metrics across platforms
Share clear insights on what's resonating and what isn't
Test new formats, platform features, and creative approaches