Social Media and Communications Specialist in Gainesville, FL
About The Position
The Collier Companies is seeking a Communications and Social Media Specialist! This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. The Communications and Social Media Specialist will be responsible for establishing public relations and media opportunities, composing website and print copy, managing online reviews, promoting internal and external awards, managing and promoting The Collier Companies brand and communities, building and scheduling social media content, monitoring social engagement, reach and performance and more.
Requirements
- Experience with copywriting experience, a must.
- Strong user experience with Meta Business Suite, Instagram, and LinkedIn is required.
Nice To Haves
- Marketing agency experience is a plus!
- Training content and development for social media platforms.
- Previous leasing or sales experience is a plus!
- Entrata experience is a plus
- Knowledge and experience in PR are a plus!
Responsibilities
- Write and edit publications and press releases
- Write and edit industry award submissions
- Manage internal communications
- Compose community web and brochure copy
- Oversee company-wide reviews and reputation
- Manage and promote corporate and new development social media accounts
- Monitor company-wide social media engagement, reach, and performance
- Onboard new TMs with an introduction to marketing
- Host monthly marketing training
- Develop and execute community-level social media strategies aligned with leasing goals and occupancy needs
- Analyze campaign and post performance to optimize engagement, reach, and conversion to tours/leads
- Partner with leasing teams to translate traffic trends into actionable marketing strategies
- Provide ongoing coaching to onsite teams on social media best practices and engagement strategies
- Develop playbooks, templates, and resources for consistent execution across communities
- Stay current on platform updates, trends, and algorithm changes to keep strategy relevant
Benefits
- 401k match is 100% of your contribution up to 10% of your gross income.
- Up to 24 days off during your first year with an annual increase!
- Stylish TCC logo attire is provided.
- Comprehensive medical, dental & vision insurance.
- Group & supplemental life insurance policy options.
- Healthcare reimbursement account & legal services insurance.
- Career growth opportunities.
- Industry education opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
