Social Media and Communications Specialist

Diocese of Lansing•Ann Arbor, MI

1d•Onsite

About The Position

Father Gabriel Richard High School (FGR) is seeking a Social Media and Communications Specialist to join their Marketing and Communications team. This full-time, year-round position is responsible for informing the school community about FGR activities and promoting the school's brand through social media and targeted communications. The ideal candidate will have a passion for Catholic education, be detail-oriented, possess excellent communication skills, and demonstrate initiative. This role is based at FGR and reports directly to the Director of Marketing and Communications.

Requirements

Bachelor’s degree in English, literature, communications, journalism, social media, graphic design or similar field.
Minimum of two years’ professional experience in communications, marketing, public relations, social media, education, development, or other related field.
Proven ability to develop daily compelling content on multiple social media platforms.
Experience writing content for and editing a routine blog, newsletter, or periodical.
Ability to manage multiple tasks in a fast-paced, professional environment.
High proficiency in Microsoft Office and Adobe Creative Suite, especially Premiere Pro.
Talented photographer and videographer.
Demonstrated ability to synthesize information and communicate it in an accurate, professional, and compelling format, both verbally and in writing.
Ability to work collaboratively while maintaining a strong sense of responsibility for achieving individual goals.
Intentional disciple of Jesus Christ who evidences values, integrity, and ethics consistent with the Catholic faith and Fr. Gabriel Richard High School.
Loves God, Loves Others, Loves Learning, and Pursues Excellence.
Polished and professional in demeanor.
Winsome personality, with a natural ability to connect with both students and adults.
Remarkably honest and full of integrity.
Maintains strict confidentiality.
Self-starter with an abundance of initiative and follow through.
Flexible with a sustained positive attitude.
Exceptional organizational skills with strong attention to detail.
Willingness to work occasional evenings and weekends.

Nice To Haves

Database experience preferred.

Responsibilities

Creating and scheduling engaging content for social media platforms (Facebook, Instagram, LinkedIn, X/Twitter).
Planning and maintaining the school's social media content calendar.
Monitoring social media accounts and responding to comments, messages, and inquiries professionally and promptly.
Capturing photos and videos on-site for social media posts, stories, and promotional campaigns.
Creating graphics, short-form videos, and other digital content using design tools.
Staying informed about social media trends, viral content, and platform updates.
Monitoring the Catholic high school landscape and identifying opportunities for engagement and brand awareness.
Tracking social media performance and preparing monthly reports using platform analytics.
Supporting promotions, events, and product launches.
Ensuring all content reflects the school's brand identity and message.
Preparing mail and electronic school communications as assigned, working with all FGR departments.
Preparing and sending the weekly FGR Weekly e-newsletter via MailChimp.
Providing support and journalistic coverage of key school events (requires occasional nights and weekends).
Writing news articles for FGR’s website and the annual print Legacies magazine and bimonthly e-newsletters.
Sending press releases to local media outlets and parishes, and developing relationships with media members.
Assisting in the creation of marketing materials for admissions, advancement, and other school events.
Assisting in organizing and maintaining photo and material archives.
Assisting in design, ordering, and maintaining inventory of branded merchandise.
Performing other duties as assigned by the Director of Marketing and Communications.