SOCIAL MEDIA AND ADVERTISING SPECIALIST
About The Position
Saratoga Casino Hotel is seeking a Social Media and Advertising Specialist to join their team. This role is responsible for promoting outstanding relations with guests and team members by providing friendly, swift, and responsible service. The ideal candidate thrives in a team-based environment, is detail-oriented, and ensures all necessary work is completed. The position focuses on developing and executing social media strategies, creating content, managing campaigns, analyzing performance, and staying updated on social media trends. It also involves assisting the Corporate Director of Marketing with advertising strategies, collaborating with the advertising agency, acting as the media relations contact, managing company reputation, handling web listings, and responding to guest inquiries.
Requirements
- Bachelor's Degree in Marketing, Communications or related field
- Three (3) years experience in digital markings, social media or advertising
- Strong written and verbal communication skills
- Ability to manage multiple projects simultaneously with strong attention to detail
Responsibilities
- Developing and executing the company's social media strategy to align with the overall business goals, enhance brand awareness, engage with the audience, and drive business objectives.
- Creating and curating content, managing social media campaigns, analyzing performance, and staying up-to-date on social media trends.
- Develop social media calendar and schedule content to ensure consistent and timely posting.
- Responding to comments, messages, and mentions, as well as fostering a positive and engaging online community.
- Identifying and engaging with influencers and key stakeholders to expand reach and influence.
- Assisting the Corporate Director of Marketing with developing overall advertising strategies for all properties.
- Working closely with Corporate Director of Marketing and company advertising agency to develop advertising plans to reach target audiences, ensuring consistent brand messaging across all channels.
- Collaborates with the company advertising agency to ensure effective coordination and implementations of all advertising initiatives.
- Acting as the company Media Relations contact and be responsible for communicating all information with the press. Includes writing and distributing press releases, talking points, coordinating media events, adhering to the company’s publicity program policies and maintaining the media distribution database.
- Building and maintaining relationships with journalists, bloggers, and influencers, assists with media outreach, and tracking media coverage.
- Responsible for company reputation management. Includes monitoring and updating Google venue pages, responding to reviews as necessary and providing feedback to necessary departments
- Responsible for content management of company web listings on external pages, including TripAdvisor and OTAs
- Responding to incoming guest/public inquiries and complaints. Requires knowledge in all areas of property events and policies.
Benefits
- Competitive Medical, Dental, & Vision Insurance
- Vacation & Sick Time That Promote Work/Life Balance
- Company Paid Life Insurance
- 401(k) with 4% Match
- Free Employee Assistance Program
- Robust Employee Recognition Program
- $20.00 YMCA Memberships
- Local and National Discount Programs Through EAP & Tickets@Work
- STASH Hotel Partner Program Offering $69 per Night Hotel Across North and South America
- Unlimited growth potential
- Delicious FREE Meals in Our Team Dining Facility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
