Social Media and Content Specialist

CLV Group • Ottawa, ON

4d • CA$60,000 - CA$70,000 • Onsite

About The Position

CLV Group is redefining what a Canadian real estate platform can be. As an integrated investor, developer, and operator, we acquire, transform, and manage real estate assets at scale. Our model combines disciplined capital allocation, bold redevelopment strategies, and operational excellence to generate durable long-term value.

We are not simply growing. We are building one of the most dynamic real estate platforms in the country.

Real estate shapes cities, communities, and lives. The spaces we create are homes, workplaces, and gathering places where life happens. That responsibility drives how we invest, build, and operate. From large scale office to residential conversions to complex mixed-use communities, we focus on unlocking potential and delivering real world impact through design, sustainability, and execution.

Our culture is rooted in passion, purpose, and a strong sense of community. We cultivate thriving environments where residents, businesses, and neighbourhoods flourish. Philanthropy and social responsibility are embedded into our DNA, ensuring that as we grow, so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.
With a landmark acquisition underway and a robust national pipeline, we are expanding our footprint, deepening our capabilities, and accelerating our trajectory. This is not incremental growth. It is transformational expansion that will shape the next era of our organization and the communities we serve. For investors, we offer disciplined growth, institutional strength, and long-term value creation at scale. For exceptional talent, we offer something rare: the opportunity to help build a category defining real estate platform from the inside. This is a moment to step into complexity, drive change, and leave a lasting mark on cities across Canada.

Learn more about CLV here:
https://www.clvgroup.com/

Learn more about our upcoming acquisition here:
https://renx.ca/interrent-reit-agrees-to-4b-acquisition-by-clv-group-gic

About the Role
We are looking for a creative and passionate Social Media and Content Specialist to help bring our brand to life through engaging content, storytelling, and community engagement.

This role is responsible for developing and executing social media and digital content that supports our brand, properties, residents, and corporate initiatives. Working closely with the Brand, Content & Communications Lead, you will help tell authentic stories, create meaningful content, and strengthen our presence across digital channels.

This is an ideal opportunity for someone who enjoys combining creativity with strategy and is passionate about building brands, creating engaging content, and connecting with communities.
The successful candidate will balance hands-on content creation with performance-minded execution, using audience insights, platform analytics, and brand standards to continuously improve content quality and impact.

Requirements

• 3-5 years of experience in social media, content marketing, or digital communications
• Post-secondary education in marketing, communications, public relations, journalism, digital media, or a related field is an asset
• Experience using tools such as Meta Business Suite, LinkedIn, TikTok, Instagram, Canva, Adobe Creative Suite, CapCut, or similar content creation and scheduling platforms is an asset.
• Exceptional writing, editing, and storytelling skills
• Experience managing social media platforms and content calendars
• Strong understanding of content creation, photography, video, and short-form digital content
• Comfortable using social media management and content creation tools
• Creative mindset with strong organizational and project management skills
• Ability to work collaboratively across multiple teams and manage competing priorities
• Comfort reviewing analytics and translating performance results into practical content recommendations
• Understanding of SEO, paid social, email/newsletter content, and digital campaign support.
• Bonus: Experience in real estate, hospitality, lifestyle, or community-focused marketing
• A portfolio or work samples demonstrating social, written, visual, or short-form video content would be considered an asset

Responsibilities

• Develop and execute engaging content across social media platforms that aligns with brand and business objectives.
• Create written, visual, and short-form content that supports marketing campaigns, brand initiatives, and audience engagement.
• Develop and execute social media strategies that drive brand awareness, audience growth, engagement, and business objectives across owned social channels.
• Manage social media calendars, publishing schedules, and community engagement.
• Plan, schedule, publish, and optimize content using social media management platforms, ensuring best practices for timing, platform-specific formats, and audience targeting.
• Monitor, analyze, and report on social media performance using platform analytics and reporting tools, providing actionable insights and recommendations to optimize channel growth, engagement, reach, and campaign effectiveness.
• Manage and optimize organic and paid social media initiatives, collaborating with internal teams and external partners to maximize campaign performance and return on investment.
• Write blogs, website copy, newsletters, and other digital content that supports marketing and SEO initiatives.
• Capture and share stories that highlight our communities, residents, partnerships, and company culture.
• Stay current on social media trends, platform updates, emerging technologies, and industry best practices to continuously improve content strategy and channel performance.
• Collaborate with Brand, Growth, Property Marketing, and Regional Marketing teams to support integrated marketing campaigns and ensure consistent brand messaging across channels.
• Adapt content by platform and audience segment, ensuring copy, visuals, video, captions, hashtags, and calls-to-action are tailored to each channel.
• Maintain a consistent brand voice across social and digital channels while supporting accessibility, inclusive language, and plain-language communication standards.
• Support social listening and community management by identifying engagement opportunities, responding or escalating where appropriate, and helping protect brand reputation online.
• Organize and maintain digital content assets, including photography, video, campaign files, and approved brand materials for future use.

Benefits

• The approximate salary range for this role is $60,000 – $70,000 per year. Final compensation will be determined based on a variety of factors including skills, experience, educational attainment, professional designations, internal equity, and other job-related requirements. We recognize that individuals bring different skill sets, strengths, and career experiences, and we encourage candidates at all stages of their career to apply. If your experience or compensation expectations differ from the posted range, we still welcome your application, as we value potential, growth, and the unique contributions each person can bring to CLV Group.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree