Social and Digital Media Specialist

Terrestris Global Solutions

5d • Onsite

About The Position

This position provides Social and Digital Media Support to Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC) at Joint Base Pearl Harbor Hickam. Additional tasks may be conducted either on ships or at shore activities as requested and directed. Terrestris leverages technology to create better mission outcomes through better human performance, forming strong client and team relationships through transparency and striving to create an environment where their team can let their excellence shine through. By finding, developing, and incorporating new ideas, they provide memorable services. Rooted in the USMC values of honor, courage, and commitment, Terrestris seeks to deliver extraordinary value to the American people by helping the Government become more efficient and effective.

Requirements

• Authorization to permanently work in the United States without sponsorship.
• Ability to successfully complete a background investigation.
• A Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Digital Media, Graphic Design, or a related field; equivalent combination of education and experience may be considered.
• A minimum of 3–5 years of professional experience managing social media, digital communications, or public affairs for a government, military, or large organization.
• Experience developing and executing social media strategies across platforms such as Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
• Demonstrated ability to create compelling written, photographic, graphic, and video content for digital audiences.
• Proficiency with Adobe Creative Cloud applications, including Photoshop, Premiere Pro, Illustrator, InDesign, or equivalent multimedia editing software.
• Experience using social media management and analytics platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite, Google Analytics, or similar).
• Excellent written, verbal, editing, proofreading, and interpersonal communication skills.
• Strong knowledge of digital marketing, branding, storytelling, and audience engagement best practices.
• Ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment.
• Ability to work effectively with senior leaders, public affairs personnel, and cross-functional teams.
• Strong organizational skills with exceptional attention to detail and accuracy.
• Proficiency with Microsoft Office 365 applications, including Word, Excel, PowerPoint, Outlook, and Teams.
• Must be able to obtain and maintain any required security clearance or government credentials.

Nice To Haves

• Knowledge of Department of Defense (DoD), Department of the Navy, or military public affairs policies, communication guidelines, and Operational Security (OPSEC) principles is highly desirable.
• Experience supporting federal government or military organization.
• A portfolio demonstrating social media campaigns, digital content, photography, graphic design, or multimedia work.

Responsibilities

• Execute a comprehensive digital media strategy, focusing on content creation, platform management, engagement tactics, analytics, and compliance monitoring.
• Manage social media platforms, ensuring consistent, interactive, and responsive communication reflective of CNSG MIDPAC's values.
• Employ tailored engagement tactics such as contests and live sessions to foster community participation and audience retention.
• Conduct regular analysis of metrics to inform data-driven decisions, optimizing strategies for greater impact while ensuring compliance with Navy directives throughout all digital communications.
• Collaborate with Fleet Forces Command to craft and execute a comprehensive digital media strategy that aligns with COMNAVSURFGRU MIDPAC's objectives.
• Emphasize strategic planning, content creation, platform management, audience engagement tactics, analytics utilization, and compliance monitoring within Navy guidelines.
• Implement a structured approach to ensure the strategy's adaptability to changing communication trends and organizational goals.
• Generate engaging multimedia content (videos, graphics, articles, infographics) tailored to resonate with diverse audiences while upholding Navy messaging guidelines.
• Regularly update and manage social media platforms with high-quality content that reflects CNSG MIDPAC's values and objectives.
• Ensure accuracy, relevance, and timeliness of content delivery across various digital platforms.
• Actively oversee and maintain CNSG MIDPAC's social media profiles, fostering continuous interaction, and responsiveness with the audience.
• Implement strategies to increase platform visibility, reach, and user engagement metrics.
• Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.
• Generate comprehensive reports and data-driven assessments to optimize strategies for greater impact and alignment with communication objectives.
• Utilize analytics to refine content, engagement strategies, and platform management for enhanced effectiveness.
• Ensure strict adherence to Navy directives, security protocols, and confidentiality standards in all digital communication efforts.
• Safeguard the integrity and credibility of CNSG MIDPAC's online presence by maintaining compliance with established guidelines and policies.
• Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.
• Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.
• Plan and cover live events through photography, videography, and real-time social media updates.

Benefits

• health, financial, and retirement benefits
• paid leave
• professional development
• tuition assistance
• work-life programs
• award programs acknowledge employees for exceptional performance and superior demonstration of our service standards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level