Senior Specialist, Digital and Social Media

Hologic•Marlborough, MA

17h•Onsite

About The Position

Hologic is a global leader in women’s health, developing life-changing medical technologies that help detect, diagnose and treat health conditions affecting women around the world. We are looking for a Senior Specialist, Digital and Social Media to help bring Hologic’s social media capability in-house and strengthen how our brand, culture and business impact show up across digital channels. This role will partner closely with Global Business Unit Marketing Communications, HR, Talent Acquisition and Brand teams to develop content that reaches employees, candidates, customers, patients and external audiences.

Requirements

3–5 years of hands-on social media experience, ideally in a corporate, regulated or similarly complex environment. Equivalent agency experience supporting enterprise brands will also be considered.
Strong knowledge of major social platforms, publishing tools, content formats, community management, social listening, and organic and paid best practices.
Experience developing and managing content calendars.
Strong writing and storytelling skills, with the ability to adapt tone across corporate, brand, employer brand and platform-native content.
The ability to simplify technical or complex information for broader audiences.
Comfort creating or directing short-form visual and video content.
Understanding of business storytelling, brand reputation, employer-brand positioning and digital reputation.
Experience using analytics to measure performance and make clear content recommendations.
Sound judgment around brand safety, privacy, approvals and compliance.
A collaborative, mature and proactive working style.
Strong attention to detail and the ability to manage deadlines in an always-on content environment.
A creative mindset, with the ability to identify trends and bring new ideas forward.
A growth mindset and commitment to building a sustained career in social media, digital communications and brand storytelling.

Responsibilities

Manage and evolve Hologic’s corporate social media content calendar.
Create platform-specific content for LinkedIn, Meta and other relevant channels.
Partner with Marcom teams to identify and share stories that demonstrate Hologic’s commitment to women’s health.
Write, produce, publish and optimize content across social platforms.
Translate technical or business-focused updates into accessible, engaging stories.
Support employer brand storytelling in partnership with HR and Talent Acquisition, including employee stories and talent focused campaigns.
Help bring more social media execution in-house by developing workflows, building internal capability and reducing reliance on external agency support.
Collaborate with Brand and Communications teams to repurpose content across digital platforms.
Work with marketing teams to leverage strong business-specific content for corporate channels.
Track, analyze and report on social performance and ROI, using insights to refine content strategy.
Monitor traditional media, social listening and community conversations to identify trends, opportunities and risks.
Support daily media monitoring, including competitive activity and relevant industry topics such as AI, radiology and women’s health.
Work in a highly collaborative corporate environment with Communications, Marketing, HR, Legal/Regulatory and Talent Acquisition partners.