Senior Specialist, Social Media
About The Position
We’re looking for a Senior Specialist, Social Media who’s equal parts storyteller, culture watcher, strategist, and doer. You’ll help bring Torani’s brand and beverage culture to life across all our social media platforms through standout content, community engagement, and creator partnerships. You are a social-first marketer who combines strong brand instincts with platform expertise, creative judgment, operational discipline, and analytical thinking. Working with cross-functional teams and agency partners, you’ll help turn social strategy into conversations that spark participation, grow brand love, and drive measurable impact. At Torani, we flavor more than just drinks – we flavor lives. We’re a Certified B Corporation committed to shared success, and that means everyone here plays a meaningful role. You’ll be empowered to grow, try new things, and help others thrive.
Requirements
- 5+ years of social media, digital marketing, content marketing, or related brand marketing experience, ideally within a consumer brand or fast-moving consumer environment
- Hands-on experience developing and executing organic social programs across major platforms such as TikTok, Instagram, YouTube, Pinterest, Facebook, and emerging channels
- Experience managing social content development, editorial calendars, community management, social listening, and creator/influencer programs from planning through execution
- Experience coordinating creative and/or social agencies, external partners, budgets, timelines, approvals, and multiple concurrent workstreams in a fast-paced environment
- Strong understanding of social analytics and measurement, with the ability to turn performance data, audience insights, and cultural trends into actionable recommendations
- Familiarity with paid social is strongly preferred
- Excellent written and verbal communication skills
- Strong creative judgment
- Ability to collaborate effectively with partners
Responsibilities
- Translate Torani’s brand and business priorities into a clear, channel-specific social media approach.
- Develop editorial plans, content calendars, and always-on programming that build reach, relevance, engagement, and brand love.
- Identify trends early and turn them into timely, distinctive social content.
- Manage the social content pipeline from brief through execution, partnering with internal creative teams and agencies to deliver platform-native work.
- Strengthen Torani’s relationship with consumers by creating an engaging, responsive, and welcoming social community.
- Manage day-to-day community engagement and escalation, follow community management standards, and use social listening to uncover opportunities and insights.
- Manage an effective creator and influencer program that extends Torani’s reach and credibility with priority audiences.
- Identify potential partners, develop briefs and content expectations, coordinate agency and creator relationships, and support brand and disclosure compliance.
- Monitor KPIs and reporting across organic social, creator content, and paid social partnerships.
- Track platform and content performance, translate results into clear recommendations, and partner with Digital Marketing to identify high-performing creative, amplification opportunities, audience learnings, and ways to improve effectiveness.
- Bring a social-first perspective to launches, campaigns, retail moments, events, PR opportunities, and brand initiatives.
- Coordinate agency partners, timelines, approvals, budgets, and competing priorities with sound judgment.
- Help stakeholders understand what great social looks like.
- Coordinate agencies and creators, collaborate across functions, navigate ambiguity, and take work from idea through to execution and optimization.
- Bring curiosity, creativity, optimism, and a willingness to test and learn.
Benefits
- Employee Stock Ownership Plan (ESOP)
- Profit Sharing
- Annual bonus
- 401(k) company match
- Opportunities to build new skills, work with new technologies, and take on new challenges
- Medical premiums covered 100%
- Dental premiums covered 100%
- Vision premiums covered 100%
- Paid time off
- Unlimited Italian sodas, flavored lattes, and opportunities to taste products
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
