Marketing and Social Media Specialist

Goodwill Mid Michigan•Burton, MI

5d•$55,000 - $55,000•Onsite

About The Position

Goodwill Industries of Mid-Michigan is seeking a motivated and mission-driven brand builder to fill the full-time Marketing and Social Media Specialist position at the Administration building, located at 4095 E. Court St., Burton, MI 48509. Salary position at $55,000 annually.

Requirements

Bachelor’s degree in communications, marketing, or similar field, or equivalent work experience.
Strong graphic design skills (Adobe, Canva or equivalent)
Knowledge of social media accounts on various platforms such as Facebook, Instagram, TikTok and emerging platforms.
Excellent written and verbal communication skills.
Impeccable attention to detail
Strong organizational skills
Willingness and ability to travel. Must have a valid driver’s license.
Ability to lift up to 35 pounds.
Ability to bend, stoop, and reach.
Must anticipate opportunities and challenges, evaluate data and make good judgments, adapt to unexpected changes, and use technology to improve efficiencies resulting in improved delivery of service.
High level of integrity
Ability to independently anticipate and identify problems, analyze possible solutions, and execute an appropriate solution resulting in an effective delivery of results.
Ability to work in a highly collaborative environment to ensure design, development, implementation, execution and measurement initiatives.
Ability to proactively multi-task and coordinate multiple projects and events.
Excellent customer service skills

Responsibilities

Generate, edit, publish, schedule and share content that aligns with Goodwill's values and overall marketing strategy
Review scheduled content for accuracy, brand consistency and proper formatting before publishing.
Create and edit video footage to produce engaging Instagram Reels and TikTok videos.
Design graphics and promotional materials for social media.
Track key performance indicators such as follower growth, conversion metrics, and engagement rates.
Ensure content aligns with upcoming promotions, holidays, events and marketing initiatives.
Respond to social media messages in a professional manner
Build effective target audiences to drive engagement, donations, mission and brand awareness
Provide monthly performance reports that include clicks, views, conversions, subscribers, etc
Oversee the daily and monthly planning, scheduling, and publishing of content across social media platforms.