Social Media AI Coordinator

Suntrup Automotive Group • St. Louis, MO

24d • $60,000 - $65,000 • Onsite

About The Position

Suntrup Automotive Group is seeking a highly skilled Social Media, AI & Digital Marketing Strategist to lead content strategy, audience growth, digital visibility, and marketing performance across multiple dealership brands. This position is approximately 50% strategy and analytics and 50% content creation and execution. This is not an entry-level social media role. We are looking for someone who understands audience segmentation, content strategy, GA4, A/B testing, AI tools, and how to create messaging that resonates with different customer demographics. The marketing approach for a luxury BMW customer should not be the same as it is for a first-time Kia buyer.

Requirements

• 3+ years of experience in digital marketing, content strategy, social media marketing, or growth marketing.
• Strong working knowledge of Google Analytics 4 (GA4) and digital performance reporting.
• Experience with audience segmentation, customer personas, and targeted messaging strategies.
• Experience conducting A/B testing and making data-driven marketing decisions.
• Advanced content creation skills, including video production and editing.
• Strong copywriting, communication, and storytelling abilities.
• Proficiency with AI tools such as ChatGPT and Claude.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Must live in the St. Louis area for consideration.

Nice To Haves

• Automotive marketing experience.
• Agency experience.
• Experience managing multiple brands or business locations.
• Knowledge of local SEO, reputation management, and AI search visibility.
• Experience creating AI workflows, Claude Projects, custom GPTs, or prompt libraries.

Responsibilities

• Develop and execute content strategies across Facebook, Instagram, TikTok, YouTube, Reddit, and emerging platforms.
• Create, film, and edit high-quality content that supports brand awareness, lead generation, recruiting, and customer engagement.
• Build audience personas and tailor messaging based on customer demographics, buying behaviors, and dealership brand.
• Utilize Google Analytics 4 (GA4), Search Console, Meta Business Suite, and other reporting tools to measure performance and identify opportunities.
• Conduct A/B testing on content, messaging, calls-to-action, and campaigns to improve engagement and conversion.
• Use AI tools such as ChatGPT and Claude to streamline workflows, improve content quality, and increase productivity.
• Monitor trends, competitors, and emerging opportunities in social media, AI, and digital marketing.
• Present performance insights and recommendations to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed