Social Media & Advocacy Manager
About The Position
AlgoSec is seeking a creative, strategic, and data-driven Social Media & Advocacy Manager to lead its social media presence and amplify its brand across digital channels. This role involves owning the organic social media strategy, managing the executive and thought leadership advocacy program, and supporting the Demand Generation team with content for paid campaigns. The position requires collaboration with various marketing teams, product marketing, field marketing, thought leaders, and the executive management team to create engaging content that boosts brand awareness, engagement, and business impact. This is an opportunity to join a profitable, growing cybersecurity company with strong market traction and significant growth potential.
Requirements
- Min 3 years of hands-on experience with social media management, analytics, and employee advocacy platforms.
- Strong understanding of AI tools for content creation, research, and productivity, with the ability to leverage AI effectively while recognizing its limitations and ensuring content quality and authenticity.
- Proven ability to create content that drives engagement, conversations, and audience growth.
- Deep understanding of LinkedIn and other social media platforms, including algorithms, audience engagement, emerging trends, and best practices.
- Strong project management and analytical skills with the ability to manage multiple priorities and collaborate across global teams in a fast-paced, remote environment with minimal supervision.
Nice To Haves
- Bachelor's degree in Marketing, Communications, Advertising or a related field.
- Experience in cybersecurity B2B tech companies.
Responsibilities
- Own and execute AlgoSec's organic social media strategy across LinkedIn, Reddit, YouTube and other relevant platforms.
- Act as the department’s SME and advisor for social media content creation.
- Develop and manage the social media content calendar aligned with product launches, campaigns, events, company announcements, and thought leadership initiatives.
- Create, publish, and optimize engaging social content by turning technical and thought leadership content into compelling, high-performing social posts.
- Monitor industry conversations, trends, and platform updates to identify new engagement opportunities.
- Collaborate with cross-functional marketing teams to develop maximize campaign reach and ensure consistent messaging.
- Manage and expand AlgoSec's executive and thought leadership advocacy program.
- Develop LinkedIn content and help maintain an active and authentic social presence for our executives and thought leaders.
- Drive participation through ongoing enablement, communications, and performance tracking.
- Partner with the Demand Generation team to develop compelling and high-performing messaging, ad copy, and creative concepts for paid campaigns.
- Define KPIs and measure performance across organic social media and advocacy program.
- Monitor engagement, audience growth, content performance, and advocacy participation.
- Deliver actionable insights and recommendations to continuously improve results.
- Identify opportunities to improve audience quality, expand social presence, and increase engagement and overall brand visibility.
Benefits
- Equal Opportunity Employer committed to creating a friendly, diverse, and inclusive company culture.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
