Social Content Producer - Ariat Work

Ariat • San Leandro, CA

5d

About The Position

Ariat is seeking a Social Content Producer to support the growth of the Ariat Work brand’s social media presence and business goals. The role is part of the Social Team within the Marketing Organization and champions people working in the trades by featuring their stories and creating content that educates, entertains, and grows an engaged community. The producer owns the content pipeline from concept development through production, editing, and delivery, and represents the brand as on-camera talent. The role reports to the Director of Social and works with Retail, Creative Digital Marketing, and Brand Marketing teams. In partnership with the Director of Social, the producer also administers content schedules and budgets.

The position requires nationwide travel of 30–50%. The salary range is $100,000–$115,000 per year. Ariat describes itself as an innovative global outdoor brand with roots in equestrian performance, creating footwear and apparel for people who ride, work, and play outdoors.

Requirements

• 3–5 years of professional social media experience.
• Comfortable performing on camera and willing to represent Ariat Work as a brand.
• Excellent video production skills.
• Excellent copywriting skills.
• Proficiency with different video editing software platforms.
• Excellent ability to identify creative trends and leverage them for brand purposes.
• Expertise in social media metrics and performance data.
• Strong grasp of current social media influencer trends.
• Strong organizational, interpersonal, and communication skills.
• Ability to travel nationwide 30–50%.

Nice To Haves

• Agency or retail brand experience.
• Experience in a skilled trade.
• Demonstrated interest in trades and/or agriculture.

Responsibilities

• Grow the Ariat Work community across social channels with consistent, high-quality content that attracts, engages, and retains followers.
• Represent the Ariat Work brand as on-camera talent.
• Develop content concepts that connect with social media communities centered on skilled trades, including electrical work, construction, and welding.
• Capture and edit content in studio and at Ariat Work-partnered events.
• Collaborate with Brand teams to integrate content concepts into seasonal campaigns.
• Work with the Director of Social to administer monthly content schedules and budgets.
• Develop campaign briefs.
• Work with the social team to track content performance metrics.
• Monitor social media trends and platform updates through competitor research, platform updates, and performance analytics.
• Assist with other responsibilities based on business needs.

Benefits

• Medical, dental, vision, and life insurance options.
• Expanded wellness and mental health benefits.
• Paid time off (PTO), paid holidays, and paid volunteer days.
• 401(k) with company match.
• Bonus incentive plans.
• Team member discount on Ariat merchandise.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed