Social Content Creator Specialist
About The Position
TP-Link Systems Inc. is seeking a creative, trend-savvy Social Content Creator to produce short-form video content for its TP-Link and Tapo brands. The role focuses on creating entertaining, informative, and relatable content for TikTok, Instagram Reels, and YouTube Shorts, including topics such as networking, gaming, smart home products, and connected lifestyles. The creator will own the content process from ideation and scripting through filming, editing, and publishing. Working with the Social Media Team and broader marketing teams, the role will test ideas and formats, assess content performance, and use insights to improve engagement and growth. The position also includes capturing event and office content, supporting livestreams and creator partnerships, and creating longer-form product and retail explainer videos.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or a related field.
- At least 3 years of experience in content creation, social media, short-form video, digital marketing, or creator-led content.
- Demonstrated ability to create engaging content for Instagram Reels, TikTok, and/or YouTube Shorts.
- Deep understanding of platform trends, pacing, storytelling, and audience behavior.
- Strong video shooting and editing skills.
- Comfortable and natural on camera.
- Experience with Adobe Creative Suite (Premiere), CapCut, or Final Cut Pro.
- Strong awareness of internet culture, creator trends, and viral content formats.
- Ability to work in a fast-paced, collaborative environment.
- Passion for or curiosity about consumer technology, gaming, smart home products, or connected devices.
- Creative mindset and willingness to test, learn, and iterate based on data.
Responsibilities
- Create 2–3 short-form videos per week for Instagram Reels, TikTok, and YouTube Shorts.
- Own the full content process, including ideation, scripting, filming, editing, and publishing.
- Monitor trends, memes, viral sounds, and creator formats and adapt them into brand-relevant content.
- Translate technical topics such as Wi-Fi, smart home, gaming, and networking into accessible, engaging social content.
- Capture real-time content at events, product launches, trade shows, and office moments.
- Collaborate across teams to bring campaigns and product stories to life in social-native formats.
- Support livestreams, creator partnerships, and special projects as needed.
- Analyze views, watch time, engagement, and shares, and use performance insights to improve future content.
- Experiment with new formats, hooks, and storytelling approaches.
- Create longer-form 3–5-minute explainer videos for product and retail use.
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents).
- Contributions to 401(k) funds.
- Over four weeks of PTO per year.
- Bi-annual pay increases.
- Health and wellness benefits, including a free gym membership.
- Quarterly team-building events.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
