Social & Community Strategist

Thesis•New York, NY

21h•Hybrid

About The Position

The human brain is the most complex object in the universe, yet society has accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours. With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we'd love to have you on the team. We're looking for a Social Media & Community Manager who doesn't just post content but lives in the communities we serve. This role sits at the intersection of social media execution and genuine community building across all Thesis brands and SKUs. You'll own the day-to-day of our social channels while shaping what "community" means at Thesis from the ground up. We’re looking for someone with true lived online experience: the kind of person who understands ADHD and internet culture because they actively participate in it. This isn't a set-it-and-forget-it social media role. We need someone who's in the comments, in the threads, in the conversations that matter. Someone who can feel the pulse of the ADHD community because they're already part of it.

Requirements

You have hands-on experience managing social media and community for a brand, ideally in health, wellness, or DTC
You understand community management as more than customer service, you know how to build belonging
You're comfortable toggling between multiple different platforms like Instagram, TikTok, Facebook, Reddit, Youtube, Discord, X
You're organized enough to manage content calendars and workflows, and scrappy enough to pivot when something's happening in real time
You have strong instincts for what content to amplify, what conversations to weigh in on , and when to just listen
Proven ability to navigate sensitive, nuanced conversations with empathy, discretion, and strong judgment
You think in insights, not just impressions, and translate community sentiment into actionable takeaways for product and marketing teams

Responsibilities

Manage day-to-day content uploading, scheduling, and coordination across all social platforms for Thesis and Stasis
Ideate high-conviction social concepts aligned with the content calendar, translating cultural insights, community conversations, research, and platform behavior into content that feels timely, credible, and genuinely useful
Write strong, social-native copy across captions, hooks, carousels, and short-form video concepts with a sharp understanding of tone, pacing, and audience psychology
Triple-click into relevant subject matter, trends, and community conversations to develop nuanced, insight-led content that goes beyond surface-level takes or filler posts
Work closely with the design team to brief, develop, and refine social-first creative assets
Identify opportunities to participate in relevant cultural moments, platform trends, and relatable conversations in a way that feels timely, credible, and brand-appropriate
Track performance metrics and report on what's resonating (and what's not)
Define and develop what community means at Thesis across all brands and products
Own proactive community management, engage authentically in Reddit threads, social comments, and DMs where our community gathers
Reply to users, answer questions, and be a real human voice for the brand
Repost, reshare, and amplify content that's relevant to our space and community
Build relationships with community members, advocates, and creators in the ADHD space
Monitor conversations across platforms to understand what the community is saying, feeling, and asking for
Harvest ideas from community interactions and surface them to the marketing and product development teams
Serve as the bridge between our customers and internal teams, bringing the voice of the customer into real-time decision-making
Identify emerging trends, common pain points, and opportunities within the ADHD community
Help plan and run community events, both virtual and in-person
Represent Thesis at relevant gatherings, meetups, and community spaces
Build event programming that strengthens the connection between our brand and the people we serve

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Flexible PTO because we respect the need for work/life harmony
$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
Unlimited (yes, unlimited) Thesis nootropics
A strong emphasis on promoting from within and personal development
A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park