Communications & Social Strategist

Mendix

7d

About The Position

This role will serve as the owner of PR and social media strategy and execution at Mendix. You will drive global strategy development and prioritization of PR initiatives, including developing thought leadership messaging, pitches, and opportunities and ensuring our spokespeople are positioned well in the media. You will own a PR strategy that has impact across the organization, from driving traffic growth to boosting brand recognition globally. Additionally, this role will own developing a social media growth strategy, tapping into our influencer network and new social strategies to increase follower count, engage our user and buyer audiences, and drive brand affinity. This is a great opportunity for someone who is passionate about PR and staying on the cutting-edge of social media and wants to have a big impact, quickly.

Requirements

• 7+ years experience in PR for B2B companies
• Curiosity around B2B marketing trends and developments online and are constantly on the lookout for the new thing in social media
• Look beyond your specific function to understand what drives impact on business growth
• Experience building and executing in an enterprise account-based model
• Proven ability building bridges across disparate organizations, uniting cross-functional teams under one strategy, with a proven track record of partnering across functions
• Know the data inside and out for your business and use it to drive decision making

Responsibilities

• Own PR strategy and work closely with global and regional agencies to develop compelling stories, pitch to media, and position the Mendix brand in the media
• Identify top-tier media publications for the Mendix buyer audience
• Act as a thought leadership expert in how we position Mendix to the broader market, and develop new opportunities to center executive spokespeople
• Lead and execute a social media strategy that builds executive thought leadership and amplifies PR initiatives that drives engagement and reinforces brand positioning
• Develop influencer strategy – both for executive leadership and for other personas – to increase brand awareness and reach across target buyers and users
• Work closely with Siemens PR teams and leadership to ensure both Mendix and Siemens brands are positioned appropriately
• Ownership over channel growth, referral traffic and brand recall goals and metrics

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed