Social Community Manager

Plaid • New York, NY

1d

About The Position

Plaid's Brand Marketing team builds awareness, shapes perception, and grows Plaid's presence in the market. This role will help build and run Plaid's social communities, engaging with the audience, listening to conversations, and turning them into trust. The Social Community Manager will also help bring customer and employee voices to the forefront, enabling those who know Plaid best to tell its story.

Requirements

• 3-5 years of experience managing B2B social channels, in-house, including building community and customer advocacy
• Working knowledge of LinkedIn, X, Instagram, YouTube, and Reddit, including the distinct culture and etiquette of each platform
• A sharp, current feel for internet/meme culture and what's culturally relevant right now
• Strong, adaptable writing skills, with the ability to shift tone across channels while staying on-brand
• A level head under pressure, with good judgment on when to respond directly versus escalate
• Interest in fintech or technology, with a genuine curiosity to learn the space
• Strong organizational skills, with the ability to manage multiple platforms and stakeholders at once

Responsibilities

• Managing day-to-day engagement across LinkedIn, X, Instagram, YouTube, and Reddit, responding to comments, DMs, and mentions with a voice that's human first
• Proactively building community, customer love, and advocacy — identifying and nurturing fans, developers, and customers into repeat advocates for Plaid (superfans, referrals, UGC)
• Defining Plaid's voice on social media, in partnership with the Social Lead and larger Brand team
• Staying culturally tuned in, knowing what trend or moment is worth jumping on and what to skip
• Monitoring conversations and sentiment across channels, flagging trends, questions, or risks to the Social Lead and relevant teams
• Supporting execution of community-facing content and campaigns in partnership with content and design
• Adapting tone and approach for each platform's distinct culture and norms
• Tracking engagement metrics and contributing to regular reporting
• Escalating sensitive situations, including PR risk or customer issues, quickly and calmly

Benefits

• medical
• dental
• vision
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed