Community and Social Coordinator

COCHRAN MOTORS INC•Pittsburgh, PA

7d•Hybrid

About The Position

The #1 Cochran Marketing Team is searching for a social media professional to amplify our brand, promote our stores and grow our legions of followers and fans. Our ideal candidate will have a passion for creativity and a flair for generating content that engages, informs and inspires audiences across our social media platforms. In this role, you will collaborate with our store teams, coordinate and attend local events, and interact with online communities to cultivate loyalty to our company and relationships with our dealerships. This full-time position reports to our Advertising and Marketing Manager. If you’re a high energy, highly talented storyteller who thrives in a fast-paced workplace, we’d love to hear from you! This is a hybrid role with the expectation to be in the office for an introductory training period. Must reside in Western PA full time for this role.

Requirements

Bachelor’s degree in marketing communications, advertising, PR or similar
Minimum of two years of social media experience with demonstrated success in driving engagement and followers
Ability to multitask and manage multiple stores and social channels simultaneously
Excellent creative writing skills with a keen eye for design
Effective time management and meticulous attention to detail
Superior organization and planning skills to keep content calendar active while maintaining necessary compliance
Self-starter with a positive attitude, healthy sense of urgency and superior work ethic
Exceptional camera skills and ability to create eye-catching, on-brand visuals and videos
Strong knowledge of photo and video editing software or apps
Proficient in using social media management and analytics tools

Nice To Haves

Automotive and/or advertising copywriting experience is a huge plus

Responsibilities

Create fresh, original and engaging content for multiple social media platforms, including Facebook, Instagram, TikTok, and others
Develop and implement social media strategies to enhance brand awareness, drive engagement and increase traffic to our websites and showrooms
Maintain a comprehensive content calendar to ensure consistent postings, timely content delivery and alignment with our broader marketing campaigns and promotions
Work closely with store teams to brainstorm ideas and develop high-quality content
Analyze social media performance and competitive data, providing monthly reports, insights and recommendations to optimize our efforts
Actively engage with our online communities, responding promptly and courteously to comments, questions, tags or concerns
Employ social listening techniques to report the pulse of important conversations
Coordinate and attend community and store events to foster relationships and capture visuals
Manage content distribution for our multiple Google Business Profiles
Ensure all store information is up to date and accurate across all social channels and GBPs
Research trends, market conditions, consumer behavior and industry news to incorporate into strategies
Identify and build relationships with relevant local influencers and organizations
Ensure all content is compliant with brand voice, manufacturer and legal considerations