Social Commerce Sr Strategist - TikTok

QVC•West Chester, PA

1d•Hybrid

About The Position

The Social Commerce Senior Strategist propels total sales and viewer growth by developing content strategies, curating and optimizing merchandise within content (show builds and Videa on Demand assets) while collaborating with teams such as Producers, Buyers, Programming, and Marketing. This role focuses on creating compelling assortments aligned with inventory levels, pricing, and promotional opportunities, using data insights and current planning systems to track performance metrics and refine strategies. The Strategist contributes in shaping content to grow revenue and engagement while maintaining accuracy and attention to detail. Ownership and strategic decision-making are important enablers to a successful work product. Additionally, the Strategist supports enterprise goals by representing the team in meetings and innovates to improve trends and results.

Requirements

5 years of experience with corporate retail exposure along with a background in strategic brand management or planning roles (content or merchandising) and driving commercial outcomes.
Displayed ownership and program management skills to influence team.
Experience implementing the vision.
Experience creating growth strategies and reacting to data to build a sustainable ecosystem.
Bachelor's degree in Business, Marketing, Finance, or a related field.

Responsibilities

Lead the commercialization of specific content projects by building an end-to-end vision that encompasses data analysis, content Return on investment assessment, strategic planning, merchandise briefs, and process optimization.
Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content. This strategy will consider inventory availability, productivity, trends, external opportunities, and promotional activities.
Manage timelines and releases for all item-specific content to ensure agreement on broader strategic goals and operational efficiency
Increase content optimization by leading efforts in content brainstorming, product selection, procurement, and visual merchandising strategies.
Develop and test hypotheses for product placement and methodologies to create a scalable, repeatable strategy for content-product integration.
Establish content and product planning strategies to increase content and product mix, ensuring every product aligns with the associated content for maximum engagement.
Assess strategy performance by analyzing KPIs, adjusting tactics to maximize results and ensure continuous improvement.
Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies.