Paid Social Strategist

Code3•New York, NY

3d•$77,000 - $87,000•Remote

About The Position

Code3 is an integrated marketing agency built for the modern consumer journey. We sit at the intersection of Connected Media, Creative, and Commerce, helping some of the world's most recognized brands and fastest-growing challengers turn attention into business growth. Paid social has evolved far beyond media buying. Success today requires understanding consumer behavior, creative performance, platform innovation, and how culture influences the way people discover and buy products. Our team partners with clients to build full funnel strategies that connect all of those pieces—combining data, creativity, testing, and measurement to drive meaningful business results. We believe the best ideas come from people who are endlessly curious, willing to challenge conventional thinking, and excited to experiment. We work collaboratively across media, creative, measurement, strategy, and platform partnerships to continuously push our clients and ourselves forward. About the Role As a Paid Social Strategist, you’ll own the day-to-day strategic direction and performance of paid social programs across a portfolio of clients. You’ll serve as a trusted client partner, turning data into actionable recommendations, identifying opportunities for growth, and ensuring our strategies continuously evolve alongside consumer behavior, creative performance, and the platforms themselves.

Requirements

3+ years of hands-on paid social experience across a minimum of four major social platforms such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, or YouTube
Demonstrated ability to independently develop paid social strategies and recommendations based on client goals, performance, and business context
Strong analytical skills with the ability to diagnose performance and turn data into a clear strategic narrative
Experience owning client communication and confidently presenting plans, performance insights, and recommendations
Strong understanding of full-funnel paid social strategy, creative testing, measurement, and platform best practices
Strong budget management, forecasting, and organizational skills with a high degree of accountability and attention to detail
Ability to take initial direction and quickly transition to an independent, proactive working style
Strong Excel/Google Sheets skills, including comfort working with pivot tables and large datasets; platform and digital marketing certifications are a plus

Nice To Haves

You’re curious and naturally dig into why performance is changing and what to do next
You enjoy being a strategic partner to clients and are comfortable bringing a clear recommendation or point of view
You balance data, creative, platform knowledge, and business context when making decisions
You’re proactive and consistently identify opportunities without waiting to be asked
You’re comfortable navigating ambiguity, shifting priorities, and client pressure
You’re a people person who enjoys building strong relationships with your team, partners, and clients

Responsibilities

Own the day-to-day paid social strategy and performance narrative for your accounts, connecting media performance to broader client goals
Develop full-funnel strategies across platforms, including budget allocation, platform roles, audiences, campaign structure, creative, and optimization priorities
Serve as a trusted client-facing expert, proactively bringing forward recommendations, opportunities, and clear points of view
Analyze performance to identify key drivers, risks, and opportunities, translating data into clear insights and actionable next steps
Develop learning agendas and testing roadmaps across creative, media, audiences, measurement, and emerging platform opportunities
Partner with Activation and cross-functional teams to ensure execution aligns with strategy, providing hands-on campaign and QA support when needed
Maintain strong operational ownership across budget pacing, forecasting, campaign accuracy, and overall account health
Build strong relationships with platform partners to identify strategic opportunities, new capabilities, and ways to continuously advance client programs