Social and Content Manager

Catalight

5d • Remote

About The Position

Catalight is seeking a Social and Content Manager to manage its social media presence across various platforms (LinkedIn, Facebook, Instagram, YouTube, and potentially TikTok, Reddit, Threads, and Bluesky). This role involves creating content, managing social media campaigns, and exploring new platforms. The position also includes writing longer-form content such as articles, website copy, and award submissions. The ideal candidate is a creative and journalistic storyteller with the ability to write copy when needed. This cross-functional role aims to execute high-impact external communications strategies to support brand awareness, engagement, and growth, ultimately helping Catalight build for the future.

Requirements

• Very strong writer and storyteller.
• Writes like a human – not like a brand and not like a robot.
• Social media style that’s more in line with public relations than sales or marketing and always seeks to create value for the user.
• Understanding that authenticity is important in social media communication but the agility to shift tone where it’s needed.
• Possessing a clear understanding of the value of social media to a growing company in 2026.
• Insight into the nuance required to build social media content for an organization that largely operates as a B2B company but has a desire to implement modern strategies to build a following and gain attention.
• Engaging without losing credibility.
• Understanding of various audiences, how they consume media, and how to best engage and connect with them.
• Experience with some level of video production.
• Nose for a good story and ability to turn the mundane into the interesting.
• Ability to collaborate across teams (e.g. design, executives, researchers).
• Makes complex concepts and research feel clear, relevant and relatable.
• Reliability, dependability.
• A self-starter and independent worker who, after a requisite learning period, is able to operate proactively.
• General understanding of what needs to be done – especially on social media.
• Steady under pressure and adaptable as things evolve.
• Handles feedback well but cares deeply about their work.
• Can confidently educate stakeholders on what works (and what doesn’t) on social.
• Tough in all the right ways.
• 5-8 years of experience in communications, public relations, content marketing or similar field.
• Educational background in communications, public relations, journalism, creative writing or similar.
• Ability to obtain and maintain criminal record clearance through the Department of Justice (DOJ).
• Ability to obtain and maintain clearance through the Office of Inspector General.
• Must attend any required training.

Nice To Haves

• Fluency in AP style.
• Experience with Monday.com.
• Experience with Sprout Social.
• Knowledge of Teams and Sharepoint.
• Experience working with industry influencers.
• Ability to gather and translate social media analytics (we use Databox).
• Proficiency in standard AI systems.
• Video editing.
• Audio editing/recording (especially as it relates to podcasting).
• Photography.
• Photo editing.
• Design (as it pertains to creating social media imagery).
• Experience with traditional media and media relations.
• Experience working with vendors.
• Crisis communication.
• General public relations skills.
• Marketing automation platforms (e.g., Braze, Mailchimp).
• Preference may be given to candidates in the Bay Area who are able to occasionally commute to our Walnut Creek, CA, headquarters or other area centers on short notice.
• A small amount of travel may be asked – likely less than twice yearly and likely exclusive to the Bay Area.

Responsibilities

• Create content for Catalight’s current social media channels with a special focus on video and other microcontent.
• Maintain growth on LinkedIn while heading up a concerted effort to grow our Instagram, YouTube and Facebook channels.
• Explore the possibilities in opening up and building content for other social media channels (especially TikTok).
• End-to-end ownership of social media campaigns (e.g. Autism Awareness Month, promotion of conferences).
• Keep up to date with social media best practices for companies (but also people) and trends.
• Produce or direct design on multimedia social assets (e.g. video, graphics, photos, LinkedIn carousels, gifs).
• Drive awareness of Catalight’s remote offerings like Catalight Academy and the ChooseYourPath.org autism screener.
• Elevate our psychologists, researchers, clinicians and executives as thought leaders.
• Exhibit Catalight family of companies’ culture as a way to keep employees connected, remind them of the good their work does and help with the recruiting of new employees.
• Own the organization and performance tracking of social media initiatives.
• Show how Catalight is moving the autism support industry forward and share how Catalight is positively impacting the world.
• Share the stories of the Catalight family of company’s employees and patients.
• Increase awareness of Catalight as we grow in number, scope and geography.
• Shed light on challenges in the autism care industry that Catalight is seeking to address.
• Raise the profile of Catalight leaders.
• Interview psychologists, researchers, clinicians and executives.
• Position Catalight for media opportunities.
• Assist in the monthly publication of The Catalyst – Catalight’s newsletter.
• Support the creation of paid social ads and digital marketing initiatives.
• Social ad analysis.
• Help, where needed, on the Easterseals Northern California and Easterseals Hawaii social channels.
• Article writing, if needed, for the Easterseals Northern California and Easterseals Hawaii website.
• Assistance with family of company events – especially the company’s annual conference and Easterseals affiliates’ fundraiser and awareness campaigns.
• Help in the production and promotion of What’s Up With Catalight! – the company’s podcast.
• Public relations and media relations.
• Build content that aids fundraising campaigns.
• Aid in personal social media presence of select Catalight leaders.

Benefits

• Development programs
• Team support
• Career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed