Social and Content Host

New York Racing AssociationNew York, NY
Hybrid

About The Position

Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing brand marketing activities that support the organization’s overall brand positioning, consumer engagement, and market presence.

Requirements

  • Bachelor’s degree in marketing or related field

Nice To Haves

  • Strong on-camera presence with the ability to communicate confidently, naturally, and with high energy
  • Experience hosting live events, emceeing, or performing in front of large crowds
  • Proven ability to create engaging social-first video content (TikTok, Instagram Reels, YouTube Shorts)
  • Excellent improvisation skills and comfort thinking on your feet in fast-paced, live environments
  • Strong interviewing skills with the ability to connect with a wide range of personalities
  • Deep understanding of social media trends, platform nuances, and audience behavior
  • Creative storytelling ability with a strong sense of timing, tone, and humor
  • Knowledge of thoroughbred racing is a plus, though not mandatory

Responsibilities

  • Serve as the on-screen personality for social media content, appearing in videos, interviews, and live segments across platforms
  • Act as the in-venue host on live event days, energizing the crowd, delivering announcements, and guiding the fan experience
  • Create engaging, personality-driven content that aligns with brand voice and drives audience growth and engagement
  • Collaborate with the social, content, and marketing teams to plan, script, and execute video concepts
  • Conduct interviews with guests, talent, and attendees, both pre-produced and live
  • Identify and capitalize on real-time social trends to create timely, relevant content
  • Represent the brand authentically on and off camera, maintaining a consistent and professional presence
  • Assist in content ideation and brainstorming sessions, bringing creative concepts to life
  • Work closely with production teams to ensure high-quality execution of all on-camera content
  • Maintain a strong understanding of platform best practices (Instagram, TikTok, YouTube, etc.) and adapt performance style accordingly
  • Engage with fans in-person during events and digitally across social platforms to build community
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