Site Merchandising Specialist

YETI Coolers•Austin, TX

13d

About The Position

The Site Merchandising Specialist is a member of YETI’s eCommerce team and supports the definition and deployment of customer experiences on YETI.com. The role helps execute a strategy that unites product, content, and commerce to engage consumers and drive high-converting shopping experiences. It focuses on the Food & Beverage categories, with an emphasis on growth and product discoverability across an expanding product portfolio. The Specialist works with merchandising colleagues and cross-functional partners to manage category merchandising, product lifecycles, content, promotions, campaigns, product performance, and site functionality. The position uses sales and site reporting to identify trends and recommend actions in support of category growth and DTC objectives.

Requirements

Undergraduate degree or equivalent combination of education and work experience.
At least 2 years of relevant experience or equivalent combination of education and work experience.
At least 1 year of experience with technical site merchandising in eCommerce.
Ability to deliver results amid evolving frameworks, shifting priorities, and technology.
Strong interpersonal skills and ability to develop and manage cross-functional relationships.
Strong analytical skills, with an emphasis on retail math and working knowledge of Excel.
Curiosity, attention to detail, and resourcefulness.

Nice To Haves

Business concentration in undergraduate studies preferred.
Experience with Salesforce Commerce Cloud and its Business Manager functions preferred.
Experience with data visualization tools strongly preferred.

Responsibilities

Execute on-site category merchandising strategies, including promotions, product launches, and campaigns, in partnership with other Merchandising Specialists and the Merchandising Manager.
Manage the tactical product lifecycle on the site, including SKU and content setup within SFCC.
Brief PDP assets to the creative team in accordance with the eCommerce style guide to educate customers and drive conversion.
Adjust product positioning on the site and lead campaign SKU curation in line with DTC objectives and inventory positions.
Execute strategies aligned with category P&L and growth targets, partnering with internal finance teams on year-on-year comparisons and forecasting.
Coordinate with Demand Planning and Allocation to support adequate inventory positions.
Work with analytics team members to request reporting that supports category and product expertise.
Monitor SKU-specific site and sales metrics, including campaign-level product performance, traffic sources, and conversion.
Use reporting insights to identify trends and recommend actions to cross-functional partners, including Category Management, Marketing, and Demand Planning.
Understand category trends related to SEO and seasonality for product promotion.
Partner with Digital leadership and IT to improve eCommerce frontend and backend functionality related to site merchandising and the PDP experience.