Signature Artist

Wella Professionals•Calabasas, CA

17h•Hybrid

About The Position

The Signature Artist role blends delivering mastery-level education with driving business growth for the Wella Studio while supporting Wella Company brands. The primary focus of this role is the delivery of advanced theory and craft seminars across color, cutting, and styling. In addition, Signature Artists are accountable for driving net revenue against Studio goals by increasing seminar attendance, optimizing merchandise sales, and contributing to the development of new seminars, events, and ongoing digital content across social and educational platforms. Signature Artists also play a critical role in capability training, supporting initiative launches and craft development across the broader internal and external organization to ensure consistent, high-quality education deployment.

Requirements

Current, active Cosmetology license in the state of the role.
Demonstrated mastery of technical craft across color, cutting, and styling (Wella-trained or equivalent preferred).
Minimum of 5 years’ experience delivering premium education seminars, programs, or events to professional audiences.
Ability to maintain a flexible work schedule, including evenings and weekends as required.
Advanced presentation, facilitation, and stagecraft skills with adult learners.
Strong oral and written communication skills, with the ability to adapt messaging for diverse audiences.
Fluency in English (verbal and written); Spanish proficiency encouraged.
Proficiency with Microsoft Office (Outlook, PowerPoint, Excel) and Apple devices/software.
Proficiency leveraging AI tools (effective prompting, content generation, automation) across Microsoft platforms to enhance efficiency and productivity.
Active, confident, and strategic use of social media platforms (e.g., Instagram, TikTok, YouTube) for professional and brand-building purposes.
Ability to travel up to 25%.
Ability to engage and collaborate effectively across multiple functions and levels within an organization.
Proven ability to work independently under general direction, while developing organized work plans to manage multiple projects and deliverables simultaneously.
Demonstrated creative thinking, sound business judgment, and adaptability in a dynamic, fast-changing environment.

Nice To Haves

Wella-trained or equivalent preferred for technical craft mastery.

Responsibilities

Lead engaging and inspirational seminars—both online and in person—for licensed beauty professionals, covering foundational to advanced techniques in haircolor, cutting, and styling.
Plan and prepare for all seminars and events, including pre-event setup, execution, and post-event follow-up with attendees.
Embody and maintain the highest standards of craft mastery, including meeting and sustaining all internal certification requirements.
Act as an owner of the Studio business by driving Studio awareness, utilization, revenue, and loyalty through proactive networking both online and offline.
Build and leverage a strong personal Wella social media presence/handle while actively supporting the Wella Studio social media strategy through intentional, strategic content creation.
Partner with cross-functional teams to ensure programs and initiatives are aligned to shared objectives and support broader business targets.
Lead and contribute to projects including seminar planning and execution, development of new educational content, multimedia assets, and collaboration on merchandise initiatives from concept through delivery.
Coordinate and mentor external guest talent, enabling unique offerings while maintaining a consistent and elevated Studio guest experience.
Coach and develop the capability of internal and external teams to deliver best-in-class Studio and frontline education.
Manage day-to-day operational responsibilities related to Studio delivery, including preplanning, follow-up, and classroom setup/breakdown.
Perform additional duties and responsibilities assigned.