Shopper Research & Insights Associate Manager

Reckitt•Nutley, NJ

2d•$105,000 - $157,000•Hybrid

About The Position

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast-paced environment where cross-functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. We are seeking an Associate Shopper Insights Manager to support the development of actionable, shopper-led strategies that drive category and brand growth. This role operates as part of a Shopper Insights “decision engine,” translating shopper understanding into clear, actionable inputs across Price, Placement, Product, and Promotion (4Ps) to enable better, faster commercial decisions. You will partner closely with Sales, Trade Marketing, Category Management, and Brand teams to unlock insights that directly inform business decisions and retailer strategies.

Requirements

Bachelor's degree required.
3–6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency.
Hands-on experience in at least one major retailer's digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).
Fluency with retail media. You've planned campaigns, read a brand-halo report, and pushed back on an agency.
Strong analytical chops. Comfortable in Scintilla, Retail Link, Madrid, or equivalent. Excel is a second language.
Bias for action. You ship, measure, iterate.
Direct Walmart experience — supplier, broker, or Walmart itself preferred.
Walmart Connect campaign management desired.
Launched a new item into a major retailer a plus.
Familiarity with Stackline, NIQ, or Numerator preferred.

Responsibilities

Analyze shopper and retail data (e.g., Numerator, Nielsen, internal data) to uncover trends, behaviors, and growth opportunities
Develop insight-led narratives that support Category Growth Strategies (CGS) and key business initiatives
Identify barriers to purchase, switching behaviors, and drivers of conversion
Translate insights into actionable recommendations across all commercial levers: Price, Placement, Product, Promotion
Support key decision moments such as line reviews, planogram resets, innovation launches, and annual planning cycles.
Collaborate cross-functionally with Sales, Trade Marketing, Marketing, and Category teams
Translate insights into retailer-ready selling stories and strategic recommendations
Support joint business planning and customer engagements with insight-backed narratives
Synthesize multiple data sources into compelling, actionable stories
Identify whitespace opportunities and translate insights into clear business implications
Support development of presentations for leadership and customer-facing meetings
Support design and execution of shopper research (quantitative and qualitative)
Evaluate innovation concepts, packaging, and in-store execution
Identify emerging trends including omnichannel behavior and AI in the shopper journey
Leverage tools such as Numerator, Nielsen, Suzy, and other insights platforms
Continuously build expertise in shopper behavior, retail dynamics, and category trends
Contribute to evolving Shopper Insights capabilities, frameworks, and storytelling