Shopper Marketing Manager

Beyond Meat•El Segundo, CA

2d•Onsite

About The Position

Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. OVERVIEW We are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience. We are looking for a Shopper Marketing Manager who will develop and execute best-in-class retail programs linking brand and sales objectives. This role will provide thought leadership and project management, focused on connecting the Beyond Meat brand and products to our customers and consumers through the development and execution of innovative and differentiated shopper solutions, both in-store and online. This role will foster relationships across our marketing team, internal sales teams and key customer marketing teams, contributing to joint business plans for our customers across both sales and marketing levers. This person will comprehensively develop and execute retail initiatives that meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn shoppers into buyers, this role will develop programs that strategically align brand and retailer objectives and differentiates Beyond Meat with retailers and shoppers. Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.

Requirements

BA required. MBA a plus.
5-7+ years of experience in marketing, with 3+ years in retail or shopper marketing
Substantial experience working in the CPG industry, managing large retail accounts or working with mass retailers, preference in Food/Bev
Strong knowledge of omnichannel marketing and how to effective drive sales both in store and online.
Knowledge of syndicated data sources including SPINS and Numerator.
Quantitative skills and financial acumen.
Strong communication skills including verbal, written, presentation to include the ability to have joint presentations with brand marketing and sales and interface with all levels of the customer.
Motivated by fast-paced, rapid changing environments.
Entrepreneurial spirit and can-do attitude.
Self-starter who loves collaboration.
Comfortable working independently as well as influencing cross-functional teams.
Solution Oriented: Ability to find creative solutions to challenges that meet the needs of Beyond Meat and our Strategic customers.
Commitment to the Company’s values.

Responsibilities

Strategic oversight of Shopper Marketing annual plans, programs and turnkey tools – both at a national level and for specific accounts.
Partner cross-functionally to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth.
Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results.
Develop ongoing relationship with account customer marketing teams to wire marketing within retail plans.
Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.
Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion).
Manage brand appearance on partner sites, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments.
Partner with key stakeholders in development and execution shopper marketing materials, including sales decks, POS and field executions
Work cross-functionally to develop merchandising assets, content, product field guides, sales decks, and any other in-store needs.