Manager Shopper Marketing Operations Manager Shopper Marketing Operations

Nestle Operational Services Worldwide SA•Arlington, VA

20h

About The Position

The Shopper Marketing Operations Manager is responsible for building and managing the operational backbone of the Shopper Marketing function. This role ensures financial rigor, process standardization, and campaign excellence to enable seamless execution of shopper marketing programs across divisions. Acting as the lighthouse for Shopper Marketing best practices across the organization, this role will author financial governance, model funding scenarios, and deliver efficiency, compliance, and systemic stability to support driving Nestlé Shopper Marketing at scale.

Requirements

Bachelor’s degree required.
5+ years of experience in marketing, marketing operations, omni, or shopper marketing within CPG.
Strong financial acumen and experience with budgeting systems and reporting tools.
Proven ability to support large teams and complex operational processes.
Familiarity with enterprise forecast, PO, and financial systems a plus.

Responsibilities

Design and maintain a universal shopper budgeting system inclusive of Excel workbooks for the Shopper Marketing team.
Establish monthly financial reporting, annual planning, and budget reconciliation processes.
Craft bottoms-up financial forecast framework, aligned with sales growth expectations and retailer category aspirations.
Manage automation of invoice processing and explore offshore support models for operational efficiency.
Serve as day-to-day team lead for Osprey and other financial systems, including event reporting, system improvement, invoice reconciliation tracking, etc.
Own PO process in relation to Shopper Marketing.
Standardize operating procedures, develop team training materials, and maintain global and NUSA financial principles within department.
Identify process efficiencies and seek solutions to improve ways of working.
Continue to refine measurement practices of Shopper campaigns in partnership with Data Analytics.
Define KPIs to best assess campaign effectiveness and efficiency and amplifies understanding of measurement frameworks and commercial context.
Partners with Media Knowledge Center on retail digital media forecasting and spend visibility.
Lead development and management of key communication vehicles for Shopper department, including internal campaign activity reporting, campaign recapping, and calendarization of key drive time activity.
Author white papers on campaign effectiveness to drive learnings across the organization.
Craft channel strategies by division to set brands up for success across different retailer ecosystems.
Innovate marketing toolbox with thought leadership around sponsorships, licensing, cross category partnerships, key drive time identification, etc.
Enable merchandising excellence through partnership with Category Management and creative agencies.
Oversee relationships with key third-party vendors and manages their systematic integration.
Manage Statements of Work (SOW) renewals, capability documentation, and establishes ways of working with Procurement.
Support RFPs, identifies new vendors to stay on the cutting edge of campaign design, modernizing NUSA’s shopper touchpoints.
Embodies strong partnership principles to empower agencies to deliver award-winning, creative work.
Create financial coupon guidelines and budgeting best practices by division and brand in partnership with Trade, Finance, and Coupon Center of Excellence.
Collaborate with IT and Procurement on the rollout of a universal couponing system.
Document and standardize shopper marketing processes to ensure consistency, compliance, and industry-leading practices.
Establish guidelines to integrate the annual budgeting forecast, total commercial investment principles, Shopper’s unified measurement framework, and other measurement systems to report financial KPIs.