Shopper & Multicultural Marketing Manager

The Clorox Company • Brampton, ON

1d • Hybrid

About The Position

As the Shopper Marketing & Multicultural Marketing Manager, you will play a pivotal role in driving our brand's presence and performance across various omnichannel (in store and online) retail platforms. You will be responsible for developing and executing comprehensive shopper marketing strategies that enhance the consumer journey, increase brand visibility, and drive sales growth. On the multicultural front, you will champion the integration of cultural intelligence into marketing strategies, ensuring Clorox brands resonate authentically with Canada’s diverse population.

Requirements

• 3-5 years of Shopper Marketing and/or digital shelf experience, especially across Amazon, Walmart and Loblaw retailer accounts.
• Experience in developing and executing large scale retail shopper programs, including but not limited to in-store displayers/signage, online media, price promotion, contesting, digital shelf optimizations.
• Analytical experience in generating and actioning consumer/shopper insights, preferably with a holistic omnichannel view across in-store & online.
• Deep understanding of the shopper journey across omnichannel retail environments.
• Experience designing and executing retailer-specific marketing programs.
• Demonstrated ability to translate shopper insights into actionable strategies that drive conversion.
• Outstanding organizational skills and the ability to simultaneously handle multiple projects while meeting deadlines.
• Exceptional technical skills – in store & digital content development; eCommerce content syndication tools (e.g., Salsify); media, promotion and contesting integration to branded programs at retail.
• In-depth knowledge and understanding of online pure play & omniretailer platforms in the Canadian marketplace (especially Amazon, Walmart, Loblaw ecommerce websites and apps).
• Strong understanding on how to deliver results in an omnichannel environment (in-store and on-line), along with identification and tracking of appropriate KPIs using multiple data sources.
• Solid verbal and written communication skills, with confidence to educate others in the organization about shopper Marketing and digital shelf best practices.
• Proven ability to identify opportunities and proactively propose solutions, including the implementation of new processes & procedures in a large organization.
• Strong ability to collaborate and influence cross-functionally in a large organization and with key external agency partners.

Responsibilities

• Lead the development of shopper marketing programs tailored to key retail partners, ensuring that each initiative is grounded in shopper insights and aligned with both brand and customer objectives. This includes creating compelling in-store activations, digital campaigns, and retailer-specific content that influence purchase behavior at the point of decision.
• Support the development and execution of Multicultural Marketing tactics to effectively reach and engage diverse consumer segments. This includes identifying key growth segments, developing culturally relevant messaging, and partnering with our Multi Cultural Agency, community organizations, media platforms, and influencers to build meaningful connections.
• Work closely with the Brand and the broader Commercial Team including Customer Strategy to lead the planning, execution and measurement of branded shopper marketing strategies with key omni-retailers.
• Leverage consumer/shopper insights to identify new retail program ideas that drive growth in the category and for the Clorox business.
• Collaborate with Brand, Customer Strategy and Customer Teams to align Shopper initiatives with brand objectives and customer priorities.
• Develop and execute large scale retail shopper programs that drive conversion at the point of purchase, including & not limited to in-store displayers/signage, online/in-store media, price promotion, contesting, digital shelf optimizations.
• Monitor and evaluate campaign performance, using insights to optimize future programs and maximize ROI.
• Support the development of a scaled approach to Multicultural Marketing across core brands and within relevant channels to drive incremental sales growth.
• Identify and prioritize key multicultural consumer segments based on demographic and behavioral insights.
• Develop culturally relevant marketing campaigns and messaging that resonate with diverse audiences across Canada.
• Build partnerships with multicultural media outlets, influencers, and community organizations to amplify brand engagement.
• Integrate multicultural insights into broader brand and shopper marketing plans to ensure inclusivity and authenticity.
• Quarterback & track digital shelf initiatives, using a fact-based and strategic approach to business priorities across brands/customers.
• Develop an audit template & process and lead the analysis (own, competitive, category) for action planning across owned/retail platforms.
• Own/optimize digital shelf tools inclusive of product content templates on Salsify and MikMak integrations for owned sites & media executions.
• Own the digital shelf/go-to-market playbook and processes with ongoing updates & education cross-functionally.
• Establish appropriate connections across brand, customer, creative and US teams to elevate effectiveness of shopper & digital shelf initiatives.
• Manage Omni-shopper program/ and Multicultural Marketing budget – Responsible for spend tracking, PO creation, invoicing, and monthly budget reconciliation/reporting to Finance.
• Manage Shopper Marketing and Multicultural Marketing Agency relationships and vendor partners to support executional excellence.
• Stay up to date and inform team members about new industry trends, tools/tech, and best practices.
• Lead pilots in shopper & digital shelf space.

Benefits

• Comprehensive, competitive benefits that prioritize all aspects of well-being and provide flexibility for our teammates’ unique needs.
• Robust health plans.
• Competitive pension program with a company match.
• Paid time off benefits (including half-day summer Fridays, depending on location).
• Maternity leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed