Manager, Multicultural Publicity

Netflix•Los Angeles, CA

3d•$171,000 - $293,000•Hybrid

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We are looking for candidates to be a part of a team that focuses on diverse audiences within the publicity organization at Netflix. The role will help devise and execute tailored, culturally relevant and innovative campaigns that help shape the perception of our original films, series, kids & family, documentary, and live content. The ideal candidate will have deep entertainment experience, strong industry relationships, along with a love of community, and a great storyteller. They know how to strategically engage Multicultural audiences through publicity, marketing, content creator, grassroots strategies and various event efforts. This is a very hands-on role that requires extensive knowledge of the press and cultural landscape, passionate about diverse content and understanding how audiences consume entertainment news across traditional and emerging social platforms. The role requires a seasoned publicity candidate who is results-oriented, as well as a clear and concise communicator. They will have experience in interfacing with executives, filmmakers, talent, talent representatives, agencies, production partners, and internal cross-functional partners.. The ability to manage a budget, as well as operating at scale and able to identify efficiencies while also keeping standards high that focus on impact are all an integral part of this role. This is a demanding, high-volume role that requires someone who is strategic, proactive, highly organized, and comfortable operating in a fast-paced, high-stakes environment. This person is innovative, an excellent communicator, and knows how to drive cultural conversation. This person embodies the Netflix culture and is able to acclimate to the fast paced and ever evolving work landscape. They are excited by change, curious about the work and are always looking to what’s next.

Requirements

10+ years of experience in entertainment publicity, preferably at studio/streamer or agency
Deep experience with multicultural campaigns, including festival and awards strategy and relationship with critics/awards groups like AAFCA, GLAAD, etc.
Demonstrated ability to manage a high-volume slate and multiple high-priority campaigns simultaneously
Strong business and strategic acumen, with the ability to manage multiple high-priority projects at once
Excellent communicator who can clearly articulate strategy to filmmakers, executives, talent, and partners
Skilled collaborator who stays consistently aligned with multiple cross-functional teams that range from content/programming to marketing, social and multicultural to product and beyond
Proven ability to build and maintain relationships with key journalists and key opinion formers; skilled at making use of multiple earned media channels, including broadcast, print, online and new media
Resourceful and thoughtful decision-maker who can navigate sensitive situations and fast-changing priorities
Highly organized, proactive, and detail-oriented, with strong follow-through
Comfortable working hands-on across all aspects of a campaign, from strategy and messaging to drafting press materials and talking points, booking travel or putting together a press day schedule
Curious, collaborative, and open to feedback; motivated by continuous improvement
Embodies Netflix Culture values such as selflessness, inclusion, and passionate
Experience managing agencies and external partners

Nice To Haves

Multilingual speakers are encouraged to apply

Responsibilities

Providing big-picture thinking and leadership to continuously elevate and promote Netflix’s original content
Developing creative, press-driven ideas that break through a crowded media landscape and drive conversation and advocacy while reaching diverse mix of audiences
Managing cross-functional relationships across content, marketing, awards, social, and global teams, as well as filmmakers, talent, and representatives
Collaborate across departments to accomplish PR campaign goals
Establish and maintain strong press, talent, and representative relationships and deliver on top tier publicity hits
Utilizing data, audience insight, and cultural context to evolve narratives and optimize campaign strategies
Strategize and work in partnership on junkets, PA tours, premieres, lives, creator programs and tastemaker events
Solutions-oriented, over communicates and an avid problem solver
Knowledge of key multicultural events, community programs, community leaders, festivals and conventions
Strong community and partner relationships with national and local Latinx, Black, LGBTQ+, Faith, Asian & Pacific Islander organizations
Contributing to a collaborative, high-performing team through mentorship and feedback while upholding Netflix’s core values