Publicity & Marketing Manager

Hachette Book Group • New York, NY

5d • Hybrid

About The Position

Workman Publishing, Artisan Books, and Black Dog & Leventhal are hiring a Publicity & Marketing Manager to oversee key title marketing campaigns with a focus on our award-winning food and drink list. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely with key stakeholders across the publicity & marketing department, company, and sales department. The ideal candidate will be highly results oriented, focused on booking with the strongest ability to drive sales. Candidates must have 5+ years prior food & drink focused book publishing or publicity experience, strong established relationships with key media, proven ability to manage and prioritize multiple assignments in a fast-paced environment, and poise and confidence in communicating with authors, agents, media, and in-house colleagues. This is a NYC based role working 3 days in the office (Tuesday-Thursday) and 2 days from home.

Requirements

• 5+ years prior food & drink focused book publishing or publicity experience
• Strong established relationships with key media
• Proven ability to manage and prioritize multiple assignments in a fast-paced environment
• Poise and confidence in communicating with authors, agents, media, and in-house colleagues

Responsibilities

• Create, present and implement integrated publicity campaigns for designated lists and titles/products for 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent lifestyle, design, and pop culture titles as needed
• Create, implement and measure innovative publicity campaigns to grow sales, raise author/book/product profile and brand awareness
• Analyze the impact of publicity on sales working with sales, marketing and editorial teams
• Organize and accompany authors to publicity events, where applicable
• Maximize opportunities for author/contributor events and attend events as required
• Deliver high quality author/contributor care at all times
• Liaise closely with editorial, sales and marketing team to ensure fully integrated campaigns
• Deliver presentations of publicity plans at internal meetings
• Pitch books and authors to media contacts and event organizers
• Disseminate publicity coverage and author events via relevant social media
• Maintain records and ensure databases and metadata are up to date
• Maintain and share market and media awareness
• Identification and promotion of key titles to specific sales channels in collaboration with the sales team, including school & library, mass retail, gift, and indie bookstores
• Build media relationships and attend seasonal media meetings
• Coordinate influencer campaigns for your title campaigns
• Act at the point person on the publicity team for broader influencer strategy and planning
• Manage title specific budgets ensuring appropriate allocation of resources, and suggest spend for campaigns

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short-term and long-term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long-term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
• group discounts on auto and home insurance and legal services

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed