Publicity & Marketing Manager

Hachette Book Group•New York, NY

10d•Hybrid

About The Position

Workman Publishing, Artisan Books, and Black Dog & Leventhal are hiring a Publicity & Marketing Manager to oversee key title marketing campaigns with a focus on our award-winning food and drink list. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely with key stakeholders across the publicity & marketing department, company, and sales department. The ideal candidate will be highly results oriented, focused on booking with the strongest ability to drive sales. Candidates must have 5+ years prior food & drink focused book publishing or publicity experience, strong established relationships with key media, proven ability to manage and prioritize multiple assignments in a fast-paced environment, and poise and confidence in communicating with authors, agents, media, and in-house colleagues. This is a NYC based role working 3 days in the office (Tuesday-Thursday) and 2 days from home.

Requirements

5+ years prior food & drink focused book publishing or publicity experience
Strong established relationships with key media
Proven ability to manage and prioritize multiple assignments in a fast-paced environment
Poise and confidence in communicating with authors, agents, media, and in-house colleagues

Responsibilities

Create, present and implement integrated publicity campaigns for designated lists and titles/products for 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent lifestyle, design, and pop culture titles as needed
Create, implement and measure innovative publicity campaigns to grow sales, raise author/book/product profile and brand awareness
Analyze the impact of publicity on sales working with sales, marketing and editorial teams
Organize and accompany authors to publicity events, where applicable
Maximize opportunities for author/contributor events and attend events as required
Deliver high quality author/contributor care at all times
Liaise closely with editorial, sales and marketing team to ensure fully integrated campaigns
Deliver presentations of publicity plans at internal meetings
Pitch books and authors to media contacts and event organizers
Disseminate publicity coverage and author events via relevant social media
Maintain records and ensure databases and metadata are up to date
Maintain and share market and media awareness
Identification and promotion of key titles to specific sales channels in collaboration with the sales team, including school & library, mass retail, gift, and indie bookstores
Build media relationships and attend seasonal media meetings
Coordinate influencer campaigns for your title campaigns
Act at the point person on the publicity team for broader influencer strategy and planning
Manage title specific budgets ensuring appropriate allocation of resources, and suggest spend for campaigns