Shopper Marketing Manager (Onsite)

Driscoll’s•Watsonville, CA

2d•Onsite

About The Position

Are you ready to lead a highly visible and dynamic role that directly impacts Driscoll’s success in Shopper Marketing? The Shopper Marketing Manager is a strategic leader responsible for shaping and driving shopper marketing strategies that accelerate growth and strengthen Driscoll’s presence at the moment of purchase. This role owns the end‑to‑end vision, planning, and execution of high‑impact shopper programs across priority retail channels, translating business objectives and shopper insights into scalable, performance‑driven activation. Operating with a high degree of autonomy, the Shopper Marketing Manager partners closely with Brand Marketing, Sales, Market Insights, and key retail and agency partners to influence strategy, align investments, and deliver measurable commercial results. With a strong balance of strategic thinking and executional excellence, this role plays a critical part in advancing Driscoll’s brand, driving conversion, and unlocking new growth opportunities across an evolving omnichannel landscape.

Requirements

Bachelor’s degree in Marketing, Business Administration, or equivalent.
7+ years of experience in Shopper Marketing (required), with demonstrated success in digital and performance marketing environments.
Proven track record of owning and delivering outcomes from large-scale, data-driven marketing initiatives.
Intermediate understanding of Microsoft 365.
Proficient in Microsoft Excel & PowerPoint.
Strong understanding of Retailer Media Network Dashboards and functionality.
Valid driver’s license and passport required.

Nice To Haves

2+ years of people management experience preferred.
Strategic Judgment & Decision-Making: Demonstrated ability to independently assess complex business situations, make informed recommendations, and drive decisions in environments with ambiguity, competing priorities, and incomplete information.
Business & Commercial Acumen: Strong understanding of how marketing investments translate into enterprise business outcomes, including revenue growth, ROI, and retailer economics. Ability to evaluate trade-offs and prioritize initiatives based on impact.
Analytical Rigor & Insights Leadership: Advanced ability to analyze performance data, identify root causes, and translate insights into actionable strategies that improve results across key KPIs.
Influence Without Authority: Proven ability to influence cross-functional teams, senior stakeholders, and external partners to align shared goals and deliver results without direct reporting relationships.
Execution Excellence & Ownership: Ability to own multiple high-impact initiatives end-to-end, drive accountability, and consistently deliver outcomes in a fast-paced, matrixed environment.
Technology Proficiency: Advanced skills in Microsoft Office, Retail Media platforms (e.g., Instacart, Kroger KPM), and comfort in learning new systems.

Responsibilities

Own a multimillion-dollar marketing investment portfolio, driving disciplined budget allocation and optimization decisions to maximize ROI and business impact. Establish performance benchmarks, evaluate results against KPIs, and course-correct investments as needed to deliver against agreed commercial and brand outcomes.
Drive integrated demand generation programs that strengthen Driscoll’s brand equity while delivering measurable performance results. Apply consumer insights, best practices, and data to connect digital-first strategies with in-store and omnichannel experiences where applicable.
Own performance outcomes across Retail Media Networks and external partners, holding agencies and platforms accountable to defined objectives, KPIs, and ROI expectations. Influence partners to continuously optimize strategies based on performance trends, learnings, and evolving retailer capabilities.
Own Driscoll’s digital shelf performance across retail partners, working collaboratively to secure top-of-search visibility, enhance online brand presence, and improve shopper conversion. Proactively identify opportunities to elevate the digital shopping experience and drive incremental sales growth.
Translate complex performance data into clear, actionable insights that inform decision-making at the leadership level. Independently assess program effectiveness across KPIs such as conversion rate, sales lift, cost per acquisition, household penetration, and lifetime value, and clearly articulate recommendations, risks, and trade-offs to senior stakeholders.
Influence cross-functional partners across Merchandising, Market Insights, Brand Marketing, Sales, and Customer Development to align on shared objectives and deliver integrated, customer-specific activations. Navigate competing priorities and stakeholders need to drive outcomes without direct authority.
Continuously assess emerging trends, platforms, and competitive dynamics to inform strategy and recommend innovative approaches that improve performance and sustain Driscoll’s leadership in the shopper marketing space.