National Shopper Marketing Manager

Bacardi • Toronto, ON

1d • $110,000 - $120,000 • Hybrid

About The Position

This is a replacement vacancy for a National Shopper Marketing Manager. The role focuses on developing and implementing national shopper marketing strategies, identifying key shopper insights and behaviors to design effective activation programs, and adapting strategies for different channels. The position requires close collaboration with Sales and Brand Marketing teams, managing shopper marketing budgets, tracking campaign performance, and leveraging shopper data and analytics to inform strategy and optimize programs. The hiring salary range is $110-$120K, depending on experience. This is a hybrid work arrangement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in shopper marketing, trade marketing, or brand marketing (CPG/retail preferred).
• Strong understanding of retail environments and shopper behaviors across channels.
• Experience working with major national retailers and managing joint business plans.
• Proven ability to deliver data-driven marketing programs with measurable impact.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Responsibilities

• Develop and implement national shopper marketing strategies aligned with brand and commercial objectives.
• Identify key shopper insights and behaviors to design effective activation programs.
• Adapt strategies to meet the needs of different channels (e.g., grocery, mass, e-commerce, on premise, convenience).
• Partner closely with Sales and Brand Marketing.
• Align shopper programs with brand campaigns and product innovation launches.
• Support customer-specific business planning through tailored shopper initiatives.
• Manage shopper marketing budgets and ensure effective allocation of resources.
• Track, measure, and analyze campaign performance, ROI, and sales impact.
• Optimize programs based on data, insights, and learnings.
• Leverage shopper data, POS analytics, and market research to inform strategy.
• Evaluate shopper journeys and identify opportunities to influence purchase decisions.
• Develop post-campaign analysis and reporting for key stakeholders.

Benefits

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level