SFMC Marketing Automation Specialist | Onsite

Photon•United States,

3d•$52,000 - $182,000•Onsite

About The Position

We are seeking a skilled SFMC Marketing Automation Specialist to join our team. This role will be responsible for executing on-time, error-free email and SMS campaigns, configuring complex audiences, and serving as a subject matter expert in Salesforce Marketing Cloud. You will collaborate with various teams to align technical execution with business goals, oversee QA and testing, and develop strategic playbooks for advanced marketing techniques. The specialist will also monitor campaign KPIs, support brand integrations, and train internal stakeholders. A key aspect of this role involves ensuring compliance with regulations such as HIPAA, CAN-SPAM, and GDPR, and evaluating emerging AI/ML capabilities to enhance marketing efforts.

Requirements

At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or a closely related field
Proficiency in AMPScript, SQL/SSJS and Mobile Studio for dynamic content and SMS campaigns
Excellent communication, collaboration and project management skills
Proven ability to translate business objectives into scalable automation solutions and actionable playbooks
Exceptional attention to detail and commitment to QA for high-volume, regulated marketing programs.
Proven ability to manage multiple concurrent projects in a fast-paced, agency-style environment.

Nice To Haves

Salesforce Marketing Cloud Email Specialist certification
Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification
Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques
Prior background in healthcare marketing or regulated-industry data integrations
History of supporting marketing teams through acquisition integrations
Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications).
Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections.
Knowledge of email deliverability and inbox placement tools (e.g., Everest, ReturnPath, 250ok)

Responsibilities

Execute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder and Automation Studio
Configure complex Data Cloud audiences and data extensions connected to our health database for Patient, Consumer, OnDemand, Ovia and future acquisition brands
Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, legal/compliance and 3rd-party agencies to align technical execution with business goals
Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy, compliance, and flawless end-to-end execution, as well as other quality checks as required.
Develop strategic playbooks covering A/B testing frameworks, dynamic content with AMPScript, AI-driven personalization (Einstein and other tools), advanced reporting, and more
Monitor campaign KPIs—engagement rates, deliverability
Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment
Upskill internal stakeholders through workshops, documentation and best-practice training sessions
Ensure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes.
Evaluate and pilot emerging AI/ML capabilities within Salesforce and other platforms to enhance personalization, targeting, and efficiency.