Marketing Automation Specialist

South Carolina Federal Credit Union•North Charleston, SC

5d•Onsite

About The Position

South Carolina Federal Credit Union is currently seeking a Marketing Automation Specialist to join our team of outstanding Marketing professionals in North Charleston, SC. This role involves managing the marketing automation tech stack, designing and implementing automated marketing workflows, creating compelling visuals and copy for online properties, and exploring new electronic delivery technologies to enhance sales leads. The specialist will plan and execute targeted email communications and other electronic messaging, monitor campaign performance, and collaborate with internal and external partners to ensure online properties align with business objectives and brand standards. Regular A/B testing, ensuring compliance with privacy policies and regulations (CAN-SPAM, GDPR), and managing projects effectively are key aspects of this position. The role also includes troubleshooting platform and data feed issues, researching tech innovations, and supporting various digital marketing team efforts.

Requirements

Possess a bachelor's degree in marketing or in similar or related field or equivalent work experience.
Possess a minimum of three years of similar or related experience working in digital marketing.
Possess direct working experience writing marketing copy and creating appealing visuals for e-mails, websites, and promotions.
Possess direct working experience planning and implementing and evaluating electronically targeted email/web communications and campaigns.
Possess direct working experience creating and editing visuals and content utilizing Adobe Creative Suite and HTML.
Possess direct working experience with marketing automation software.
Possess knowledge of marketing compliance.
Possess knowledge of consumer behaviors, market segmentation, and the financial industry.
Possess demonstrated ability to communicate professionally and effectively both verbally and in writing.
Possess demonstrated interpersonal skills and the ability to work cooperatively with others.
Possess demonstrated ability to effectively plan and organize multiple tasks and projects.

Nice To Haves

Relevant military experience is considered for veterans and transitioning service members.

Responsibilities

Manages marketing automation tech stack, data feeds, and related vendor relationships.
Designs, implements, and analyzes automated marketing workflows.
Creates appealing visuals and copy for online properties.
Explores and implements new electronic delivery technologies to increase sales leads.
Plans and implements electronically targeted email communications and potentially browser push, in-app messaging, SMS to members based on credit union needs.
Monitors email/web promotional campaigns, trends, and statistics to evaluate performance and effectiveness and make recommendations to management.
Collaborates with internal partners and external vendors to ensure all online properties function effectively, are guided by business objectives, excellence in copywriting, and showcase standardized brand elements across all properties.
Performs A/B tests regularly to increase the effectiveness of digital messaging programs.
Ensures privacy policies are followed and stays current on email deliverability requirements and regulations (CAN-SPAM, GDPR, etc.) and utilizes those findings to improve marketing initiatives.
Ensures projects are managed on time, accurately, within budget, and produce quality results.
Identifies and troubleshoots platform and data feed-related issues.
Researches and provides guidance regarding the latest tech innovations, new business initiatives, third-party solutions, and effective templates and strategies.
Supports all levels of digital marketing team efforts as needed, such as graphics, website, project management, reports, presentations, emergency communications, and digital advertising.