Marketing Automation Specialist

Intradiem

About The Position

This role will operationalize our marketing strategy across systems, campaigns, and data — ensuring we can scale execution, improve measurement, and fully leverage AI-driven workflows. It will serve as a critical partner across digital marketing, demand generation, and RevOps, with ownership over marketing automation, campaign execution, and performance infrastructure.

Requirements

3–6 years in marketing operations, demand generation, or marketing automation
Hands-on experience with: Salesforce CRM, Account Engagement (Pardot)
Experience supporting or executing digital campaigns across platforms (e.g., 6sense, LinkedIn, Google Ads)
Strong understanding of lead lifecycle, scoring, and funnel metrics
Experience with marketing analytics tools such as: Google Analytics (GA4), BI tools (Looker Studio, Tableau, Zuar, etc.)
Ability to manage and connect data across multiple systems
Process-oriented with a focus on scalability and efficiency
Familiarity with AI tools (ChatGPT, Claude, etc.) and interest in applying them to marketing workflows
Ability to support AI-enabled processes, including: Data inputs (SharePoint, CRM), Workflow automation, Reporting and analysis
Candidates must have the legal right to work in the country where the role is based at the time of application. Verification of identity and employment eligibility will be required during onboarding.

Responsibilities

Own execution of campaigns in Account Engagement (Pardot), including email, nurtures, segmentation, and workflows
Build and QA assets (emails, landing pages, forms) and ensure accurate tracking
Support campaign launches across 6sense, paid media, and web channels
Document and standardize campaign workflows for repeatability
Own and evolve lead scoring models within Account Engagement + Salesforce
Incorporate engagement data, webinar/event activity, and 6sense intent signals into scoring
Support evolution of MQL definitions beyond form fills
Monitor and improve lead routing, lifecycle stages, and conversion rates
Support development and maintenance of marketing reporting across: Salesforce (pipeline + campaign attribution), GA4 (web analytics + behavior tracking), Zuar / Portal or Looker Studio (BI dashboards)
Ensure accurate data flow across platforms (CRM, automation, ad platforms)
Identify and resolve gaps in attribution and reporting
Help operationalize AI-driven workflows using: Greenlight (enterprise AI tool), AI tools such as ChatGPT / Claude
Support integration of 6sense data and signals into AI workflows
Document and scale repeatable processes for campaign execution and analysis
Assist in redesigning key marketing workflows with AI at the center
Maintain and improve data quality across: Salesforce, Account Engagement, SharePoint (source of truth for AI inputs)
Support organization and documentation of: Messaging frameworks, Persona documents, Content libraries
Ensure systems are structured to support AI tools and automation
Work closely with: Digital Marketing (campaign strategy + execution alignment), Product Marketing (messaging + content inputs), RevOps / Sales Ops (lead lifecycle + reporting), IT / Salesforce Admins (system integration + data flow), External partners (paid media, AEO)