Marketing Automation Specialist

Nebraska Medicine•Omaha, NE

3d•Remote

About The Position

Serious Medicine is what we do. Being extraordinary is who we are. Every colleague plays a key role in upholding this promise to our patients and their families. Shift: First Shift (United States of America) Marketing Automation Specialist Are you passionate about turning consumer behavior into personalized, high-performing marketing journeys? As a Marketing Automation Specialist at Nebraska Medicine, you will design, build, and optimize sophisticated automated campaigns in Salesforce Marketing Cloud that help more patients discover and connect with our care. You’ll combine data, creativity, and strategy to create seamless consumer experiences while collaborating with strategists, analysts, content experts, and designers to continuously improve results. This is a high-impact role on our Marketing Operations team where your work directly drives lead generation and patient growth for one of Nebraska’s largest health systems. If you thrive at the intersection of marketing technology, analytics, and consumer insight — and you’re known for exceptional attention to detail — we’d love to meet you. Details: Marketing Automation Specialist Candidate must live in Nebraska or Iowa Preferred consideration will be given to applicants with Salesforce Marketing Cloud and Pardot experience Resume REQUIRED for consideration Why Work at Nebraska Medicine? Together. Extraordinary. Join a team that values your skills, delivering exceptional care through collaboration. Leading Health Network Work with the region’s top academic health network, partnering with UNMC to transform lives through education, research, and patient care. Dignity and Respect: We value all backgrounds and experiences, reflecting the communities we serve. Educational Support Enjoy up to $5,000/year in tuition assistance, a 35% discount at Clarkson College, and career advancement opportunities with covered educational costs. Be part of something extraordinary at Nebraska Medicine! Builds automated consumer journey-based campaigns in Salesforce Marketing Cloud based on consumer behaviors and interactions. Reviews campaign activity and collaborate with strategists, analysts, content experts and designers to create new and optimize existing automated marketing journeys. Nebraska Medicine is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, sex, age, national origin, disability, genetic information, sexual orientation, gender identity and protected veterans’ status. Nebraska Medicine includes two hospitals, the state's largest and highest rated Nebraska Medical Center and Bellevue Medical Center, along with more than 70 primary care and specialty clinics. Nebraska Medicine and our research and education partner, the University of Nebraska Medical Center (UNMC), share the same mission: to lead the world in transforming lives to create a healthy future for all individuals and communities through premier educational programs, innovative research and extraordinary patient care. Every colleague plays a key role in upholding our promise of “Serious Medicine, Extraordinary Care” to our patients and their families. Working with Nebraska Medicine means committing to meaningful, impactful work that will elevate the success of your fellow colleagues and will help our patients and their families feel comfortable, confident and cared for. Use this tool to search for jobs with Nebraska Medicine. Opportunities include full-time, part-time and casual positions in patient care, nursing, nursing support, allied health, diagnostics, administration, customer service, facilities, IT and more. If you are seeking Physician Opportunities, please visit NebraskaMed.com/Careers/Physician-opportunities For opportunities in Food and Environmental Services, please visit NebraskaMed.com/Careers/Food-environmental-services The option to create an automated alert of new job postings is available to candidates. You must create/sign in to our external career site by clicking “Sign In” in the top right corner of the page. If you have not created a sign in yet, please follow the directions on the page. A confirmation email will be sent that you must confirm before any job alerts will be sent. Job alerts are sent daily when a new job requisition is posted that meets your job alert criteria.

Requirements

Minimum three years marketing or communications experience required.
Experience creating automated or drip marketing campaigns within platforms such as Salesforce Marketing Cloud, Hubspot, etc. required.
Bachelor's degree or equivalent combination of education and experience (one year of experience is equal to one year of education) required.
Experience writing and using SQL queries to access information stored in databases required.
Ability to empathize with and envision consumer needs required.
Analytical and creative thinking required.
Solid understanding of email marketing and the overall digital marketing landscape required.
Exceptional attention to detail required.
Exceptional written and communication skills required.
Ability to successfully prioritize multiple tasks with good judgment required.

Nice To Haves

Salesforce Marketing Cloud experience preferred.
Pardot experience preferred.
Experience generating creative for social and digital ad campaigns preferred.
Experience researching and documenting processes preferred.
Proficient in Visio workflow design preferred.
Strong user experience design preferred.
Candidate must live in Nebraska or Iowa.

Responsibilities

Design, build, and optimize sophisticated automated campaigns in Salesforce Marketing Cloud.
Turn consumer behavior into personalized, high-performing marketing journeys.
Combine data, creativity, and strategy to create seamless consumer experiences.
Collaborate with strategists, analysts, content experts, and designers to continuously improve results.
Build automated consumer journey-based campaigns in Salesforce Marketing Cloud based on consumer behaviors and interactions.
Review campaign activity and collaborate with strategists, analysts, content experts and designers to create new and optimize existing automated marketing journeys.