This seminar engages the skills of ‘Branding’ to address issues of climate action. Many NGOs, national and global climate organizations are leaders of the climate movement through “brands.” At the core of this class is to explore the power of storytelling and branding to influence perspectives and behavior in climate action. Students will study frameworks for understanding and building brands, how storytelling impacts perception and galvanizes action, and the history of the environmental movement. The class will undertake collective research and speculative design to create an impactful Climate Action Brand.
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Career Level
Mid Level