Services Marketing Strategist

Daimler Truck • Portland, OR

4d • $95,000 - $121,000 • Hybrid

About The Position

The GTM Growth Strategy Lead plays a critical role in shaping and executing the Go-to-Market (GTM) strategy for the FSG organization. This position is responsible for developing a comprehensive GTM roadmap that aligns with strategic growth objectives and responds to evolving market dynamics. The ideal candidate will lead cross-functional initiatives to optimize sales models, customer engagement strategies, and product positioning.

Requirements

• A bachelor’s degree with 2-5 years of relevant experience.
• Proven experience in GTM strategy, sales operations, or business strategy roles.
• Strong analytical skills with expertise in data interpretation and visualization.
• Proficiency in CRM systems and reporting platforms (e.g., Salesforce, Tableau, Power BI).
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders.
• Excellent communication and presentation skills.
• Strategic thinker with a results-driven mindset.

Nice To Haves

• Experience in fast-paced, growth-oriented environments.
• Trucking industry knowledge preferred.
• Familiarity with customer segmentation and persona-based marketing.
• Background in competitive analysis and market intelligence.

Responsibilities

• Develop and execute the GTM roadmap in alignment with business growth goals and market trends.
• Conduct gap analyses to identify opportunities across sales processes, customer engagement, and product strategy.
• Design and implement effective sales models and performance levers to drive revenue growth.
• Build and manage performance-based sales incentive programs.
• Define product and pricing strategies tailored to specific customer segments and personas.
• Benchmark competitors and analyze market trends to inform strategic decisions.
• Monitor GTM KPIs and translate insights into actionable strategies.
• Evaluate sales dashboards and performance analytics to identify growth opportunities.
• Leverage data visualization tools and CRM/reporting platforms to support decision-making.
• Collaborate with cross-functional teams and key stakeholders to ensure strategic alignment and shared ownership of GTM initiatives.

Benefits

• 401k company contribution with company match up to 8% as well as non-elective company contribution of 3 - 7% depending on age
• starting at 4 weeks paid vacation
• 13+ calendar holidays
• 8 weeks paid parental leave
• employee assistance program
• comprehensive healthcare plans and wellness programs
• onsite fitness (at some locations)
• tuition assistance and volunteer paid time off
• short-term and long-term disability plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level