Marketing Strategist

Principal Financial Group • Des Moines, IA

3d • Hybrid

About The Position

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Requirements

• Bachelor's degree (BS or BA) and at least 4+ years of related work experience required
• Must have basic to intermediate level of knowledge of the marketing profession and modern marketing strategies
• Experience helping to building strategic marketing programs that deliver strong results
• Ability to translate data analytics into implications
• Solid strategic and critical thinking skills
• Ability to influence to bring stakeholders together to deliver a consistent message
• Some travel required, including overnight stays

Nice To Haves

• Experience with non-qualified benefits, group benefits, individual disability or life insurance is a plus
• Background and experience with distribution and product, within the financial services industry
• General understanding of Principal business, products and industry along with understanding or experience with identified audience
• General understanding across the entire customer journey with Principal as well as an understanding of the competition and market opportunities and customer experience

Responsibilities

• Develop innovative strategic recommendations that effectively engage and activate specific target customer market(s) within our benefits and protection space.
• Provide research-based customer points of view and marketing guidance to the business.
• Help drive the execution of specific customer experience and marketing initiatives within the assigned target market(s).
• Actively promotes customer insights and is an active contributor to the understanding and mapping of those to target customer markets.
• Assists in influencing leaders and decision makers at all levels to gain strategic commitment for sustainable target market experiences and education; resulting in growth opportunities for Principal.
• Develop innovative engagement and data driven marketing strategies to drive positive customer emotion and demand for our products/offerings across our business owner solutions and workplace benefits solution set
• Drive the execution of communications, marketing campaigns, initiatives and product development to help Principal to grow brand preference and grow revenue among our target audiences.
• Cultivate a solid understanding and application of target market research, marketing and competitive trends, market dynamics and regulations.
• Track, analyze and communicate results.
• Use results analysis to improve future outcomes.
• Perform other job-related duties or special projects as required.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level