Service Marketing Manager

Delavan Holdings • Delavan, WI

14h • Hybrid

About The Position

Delavan Holdings and Kunes Automotive Group are seeking an experienced Service Marketing Manager to lead service department marketing initiatives across their growing dealership network. This role is ideal for a marketing professional with experience in automotive marketing, fixed operations, customer retention, CRM marketing, dealership marketing, or multi-location marketing environments. The manager will develop and execute marketing strategies that increase service appointments, improve customer retention, drive fixed operations revenue, and strengthen long-term customer relationships. Working closely with dealership leadership, Regional Service Directors, Service Managers, and marketing teams, the manager will help shape the future of service marketing across Wisconsin, Illinois, and Minnesota.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 5+ years of experience in marketing, campaign management, or customer retention marketing.
• Strong project management and organizational skills.
• Excellent communication and presentation abilities.
• Ability to travel 50-60% throughout Wisconsin, Illinois, and Minnesota.
• Valid driver's license.

Nice To Haves

• Automotive marketing, dealership marketing, or fixed operations marketing experience.
• Experience supporting multi-location businesses.
• Knowledge of CRM platforms and customer retention strategies.
• Experience with digital advertising, email marketing, and customer lifecycle campaigns.
• Familiarity with dealership management systems (DMS) and fixed operations performance metrics.

Responsibilities

• Create and execute service marketing campaigns that increase customer retention, service appointments, and fixed operations revenue.
• Develop annual, quarterly, and monthly marketing plans aligned with dealership objectives.
• Identify opportunities to increase customer-pay service business and improve customer lifetime value.
• Launch localized and regional service promotions tailored to individual markets.
• Serve as the primary marketing resource for service departments throughout the dealership network.
• Travel to dealership locations to evaluate opportunities, support implementation, and provide training.
• Build strong partnerships with General Managers, Service Managers, and Fixed Operations leaders.
• Support customer retention programs, community events, and service growth initiatives.
• Manage service-focused marketing campaigns across Email Marketing, SMS/Text Marketing, Paid Digital Advertising, Direct Mail, Social Media, and Customer Lifecycle Marketing.
• Collaborate with internal teams and agency partners to develop compelling creative and messaging.
• Utilize CRM data and customer insights to improve retention and reactivation campaigns.
• Track and analyze Service Appointment Volume, Customer Retention Rates, Repair Order (RO) Growth, Customer-Pay Revenue, and Marketing ROI.
• Deliver actionable reporting and recommendations to dealership and executive leadership.
• Continuously improve campaign effectiveness through data-driven decision-making.

Benefits

• Opportunity to directly influence service growth across one of the largest and fastest-growing automotive groups in the Midwest.
• Visibility with executive leadership.
• Extensive dealership collaboration.
• Ability to create measurable business impact through innovative marketing strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level