SEO Technical Manager

ADT•Irving, TX

4h•Hybrid

About The Position

The Technical SEO & AEO Manager is responsible for the technical foundation that enables organic discoverability and AI-driven answer visibility across our digital experiences. Reporting to the SEO/AEO Lead, this role partners closely with a Content Strategist to ensure technical execution and content strategy work together—aligning site structure, page templates, schema, and performance with search and answer-engine requirements.

Requirements

Strong understanding of crawling, indexing, rendering, and ranking mechanics
Experience working with engineers in agile development environments
Proficiency with structured data and performance optimization
Ability to clearly communicate technical concepts to non-technical partners
4–7+ years of hands-on technical SEO experience for large or complex websites

Nice To Haves

Experience supporting AI-powered search and answer engines
Background in large-scale websites, eCommerce, or lead-generation environments
Familiarity with JavaScript frameworks (React / Next.js) from an SEO standpoint
Experience working closely with content strategists or editorial teams

Responsibilities

Own technical SEO health across crawlability, indexation, site speed (Core Web Vitals), mobile usability, and structured data
Translate SEO/AEO requirements into clear, prioritized tickets for Engineering
Support CMS, component, and template decisions to ensure SEO scalability
Manage redirects, canonicals, pagination, and crawl budget optimization
Implement technical frameworks that support AI-generated answers and zero-click experiences
Build and maintain structured data (FAQ, HowTo, Product, Review, Organization, Speakable, etc.)
Collaborate with Content Strategy to align page structure, headings, and markup to user intent and conversational queries
Ensure content is technically eligible for featured snippets and AI answer surfaces
Monitor technical performance, index coverage, and answer visibility using GSC, GA4, and SEO tools
Support KPI reporting tied to organic traffic quality, leads, and conversions
Identify and recommend improvements based on search and AI platform changes
Serve as the technical SEO/AEO subject matter expert for Engineering and Product teams
Partner with Compliance and Legal teams to ensure SEO recommendations align with regulatory constraints
Support the SEO/AEO Lead with audits, analysis, and roadmap inputs