Manager, SEO

dentsu • Toronto, ON

3d • Remote

About The Position

We're looking for a sharp, AI-fluent SEO leader ready to take on a high-impact role with global enterprise clients. If you've been operating as a Senior SEO Specialist or SEO Lead and want a move that expands your strategic visibility, client influence, and exposure to AI-driven search, this role is built for you. As an SEO Manager, you'll lead client engagements, mentor a growing Search +AI Discovery team, and help shape how our practice navigates the shift from traditional search to AI-driven discovery (SGE, AI Overviews, Agentic, and LLM-based search). This role is ideal for someone who is deeply hands-on in SEO but ready to elevate into broader strategy, client advisory, and team leadership. Based anywhere in Canada, you'll work primarily on EST or PST hours (strong preference to EST) alongside our North American and global client teams and collaborate with cross-functional partners across regions.

Requirements

• 5-7+ years of SEO experience, ideally within an agency or enterprise environment.
• Strong hands-on expertise in technical SEO, content strategy, and analytics platforms (GA4, GSC, Adobe, Looker Data Studio, or similar) — be ready to walk us through a specific technical audit or migration you led, strategy, and the measurable outcome.
• Hands-on experience adapting strategy for AI-driven search — generative engines, AI Overviews, LLM-based discovery, agentic discovery. We're looking for people who have actually tested, measured, or shipped against these surfaces, not just read about them.
• Proven experience presenting to clients and influencing senior stakeholders — expect to share a specific example where your recommendation changed a client's roadmap or investment.
• Strong project management skills; able to juggle multiple clients, timelines, and priorities.
• Experience leading or mentoring team members and supporting their growth.
• Comfortable collaborating with global teams and working across time zones.

Nice To Haves

• You're a strategic thinker who can also roll up your sleeves when needed.
• You enjoy coaching and developing talent, not just managing tasks.
• You have a consultative mindset and are confident leading conversations with C-level and senior stakeholders.
• You're proactive, solution-oriented, and comfortable operating with autonomy.
• You're genuinely curious about the future of search and how AI is reshaping discovery.
• You’ve actually read this job description. In your application, tell us one thing about AI-driven search you’ve tested or implemented in the last six months, generic cover letters get filtered out.

Responsibilities

• Act as the strategic SEO lead for enterprise-level clients across North America and global markets.
• Build strong, trusted relationships with client stakeholders and become a long-term advisor.
• Turn complex SEO and AI-driven search concepts into clear, actionable, and measurable recommendations.
• Drive performance outcomes and ensure SEO is directly tied to business growth.
• Lead, mentor, and coach a team of SEO Specialists and Consultants across North America.
• Provide structured feedback, support career development, and help elevate technical and strategic skillsets.
• Contribute to recruitment, onboarding, and ongoing training for new team members.
• Partner closely with leadership to strengthen internal processes, documentation standards, and delivery frameworks.
• Oversee best-in-class execution across technical SEO, content, and authority-building initiatives.
• Collaborate with cross-functional teams including Analytics, Paid Media, UX, and Development on integrated programs.
• Stay ahead of global SEO trends, search evolution, and AI/SGE advancements — and bring those insights back to the team and clients.
• Contribute to the development of new methodologies, tools, and innovation within the SEO practice.
• Lead internal knowledge-sharing sessions, trainings, and contribute ideas for thought leadership content.

Benefits

• Competitive base salary
• Comprehensive health, dental, and vision benefits from day one.
• RRSP matching
• Generous paid time off policy, including paid time off between Christmas and New Year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed