Manager, SEO

Omnicom Media•New York, NY

About The Position

KINESSO is a technology-driven performance marketing agency that provides actionable growth for agency partners and clients by leveraging optimization, analytics, AI, and experimentation. It has brought together Matterkind, Reprise, P3, and Kinesso into one entity, offering extensive services in performance marketing, data, and technology, fueled by consumer behavior understanding. The company has over 6,000 employees in more than 60 countries. KINESSO is seeking an energetic, proactive, and analytically minded individual to join its search engine optimization (SEO) team. The SEO Manager will be responsible for helping KINESSO clients improve organic visibility across various search platforms (e.g., Google, Bing, YouTube, App Store). This role involves developing, implementing, and managing SEO campaigns for Fortune 1000 clients, with significant client contact and cross-team collaboration with marketing, web development, web design, content production, mobile, social media, and public relations teams.

Requirements

Substantial experience in SEO or digital marketing
Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
Solid grasp of how search engines work as well as core SEO and SEM tenets.
Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.

Nice To Haves

Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
Basic knowledge of website design and development.
Ability to manage and prioritize multiple projects and tasks simultaneously.
Experience training/managing team member a plus.
Ability to manage projects independently.

Responsibilities

Manage senior analysts and help analysts grow into the next level of their career.
Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
Plan site structure and website content strategy.
Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
Ability to be the main point of content for your brands in regard to SEO strategy.
Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team.
Work with creative and development teams to ensure proper implementation of SEO recommendations.