SEO Manager

Smile Doctors•Dallas, TX

13h

About The Position

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond. Looking for a position that makes you smile? We’re seeking a SEO Manager to join our growing team. The SEO Manager is responsible for responsible for driving organic search growth and improving digital performance across Smile Doctors’ multi-brand, multi-location online ecosystem. This role drives the strategy and leads the execution and optimization of search engine optimization (SEO) initiatives and conversion rate optimization (CRO) efforts to increase visibility, qualified traffic, and patient acquisition across all digital properties.

Requirements

Strong communication and organizational skills with the ability to engage with various stakeholders and manage multiple priorities
Ability to connect search performance metrics to revenue outcomes and patient acquisition efficiency
Ability to lead cross-functional initiatives across Marketing, Web, IT, Creative, and Paid Media teams
Bachelor’s degree in Marketing, Business, Analytics, or a related field required
Five (5) years of experience in SEO strategy, organic growth, or digital marketing performance required; healthcare, multi-location, or franchise environments preferred
Experience working on technical SEO implementations and site architecture improvements required
Experience managing external SEO agencies required
Advanced knowledge of SEO strategy, technical SEO, site architecture, and search performance optimization
Strong proficiency with SEO and analytics platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools
Strong understanding of conversion rate optimization principles and testing methodologies
Basic knowledge of multi-location SEO and local search ranking factor

Responsibilities

Design and lead the enterprise SEO roadmap across hundreds of clinic websites and digital properties
Develop scalable local SEO strategies to win in competitive, same-zip-code markets
Align keyword strategy with high-intent, revenue-driving patient acquisition goals
Partner with Paid Media and CRM to ensure cohesive full-funnel performance
Own conversion rate performance for organic sessions (bookings, form submissions, calls)
Identify drop-off points across key patient journeys and prioritize optimization efforts
Partner with Web, UX, and Engineering teams to implement CRO tests and enhancements
Develop and manage an organic testing roadmap (e.g., landing pages, treatment pages, local pages)
Ensure SEO traffic growth translates into measurable booking and revenue increases
Monitor and optimize Core Web Vitals and UX signals that influence both rankings and conversions
Manage the SEO agency relationship and evaluate their performance
Develop agency KPIs and reporting tied to rankings, traffic quality, engagement, and conversion performance; ensuring prioritizations align with revenue impact
Oversee technical SEO audits and ensure remediation of critical issues
Partner with Web Operations and Engineering on site architecture, indexation, structured data, and page performance
Guide CMS optimization across DoctorLogic and other platforms
Mitigate SEO and conversion risk during launches, migrations, or template changes
Establish scalable content frameworks that balance brand differentiation with search authority
Prioritize high-intent treatment and location pages for performance improvement
Ensure content strategy is aligned to conversion intent and patient journey clarity
Collaborate with Creative and Content teams to improve messaging clarity, trust signals, and calls-to-action
Establish standardized SEO and CRO reporting across 200+ properties
Develop an organic performance scorecard inclusive of traffic growth, keyword rankings, engagement quality, conversion rate, and bookings and revenue contribution
Translate performance insights into executive-ready business impact summaries
Lead root-cause analysis and recovery strategies when performance decline