SEO Specialist

Workana

7h•Remote

About The Position

We are looking for a Local SEO Specialist with hands-on, proven experience improving the visibility and rankings of local businesses on Google. The ideal candidate understands how to improve a local business's presence across Google Search and Google Maps, can work independently, and knows how to turn SEO data into actionable strategies. We are intentionally keeping this search broad. What matters most to us is practical Local SEO expertise, strong execution, and the ability to demonstrate real results — more than seniority, location, or a specific employment arrangement.

Requirements

Hands-on Local SEO experience is essential.
Practical experience with Google Business Profile / Google Maps.
Practical experience with Local keyword research.
Practical experience with Local competitor analysis.
Practical experience with Local rankings and rank tracking.
Practical experience with On-Page SEO and Local SEO optimization.
Practical experience with Local citations and NAP consistency.
Practical experience with SEO and analytics tools.
Practical experience with AI Search Optimization / GEO / AEO.
Experience working independently and following established processes.
Fluent English is a mandatory requirement for this position.
Comfortable communicating professionally in English, both written and spoken.
Must be able to submit a 2–3 minute Loom video in English explaining one successful Local SEO case study they personally worked on.

Nice To Haves

Experience working with home service businesses is a strong plus, especially: Roofing, Plumbing, HVAC, Electrical, Landscaping, Construction / Contractors, Other local home service businesses.

Responsibilities

Optimize and manage Google Business Profiles (Google Maps).
Conduct local keyword research and competitor analysis.
Analyze local rankings and identify opportunities for improvement.
Set up and manage local rank tracking.
Implement On-Page and Local SEO optimizations.
Manage local citations and ensure NAP (Name, Address, Phone) consistency.
Analyze SEO performance using relevant SEO and analytics tools.
Identify technical and content-related opportunities to improve local visibility.
Work on AI Search Optimization / Generative Engine Optimization (GEO / AEO) strategies.
Follow established processes while identifying opportunities to improve them.
Work independently and communicate progress, findings, and recommendations clearly.