SEO Specialist

Bullseye Strategy

157d•$70,000 - $75,000

About The Position

The SEO Specialist develops and owns client SEO and Answer Engine Optimization (AEO/GEO/LLMO) strategies, with the goal of positioning client content to be discovered, trusted, and cited by search engines and AI answer engines. The role covers onsite, offsite, content, technical SEO, and answer engine optimization, and includes conducting audits, implementing structured data, improving content for AI retrieval, and monitoring AI visibility and citations. The specialist represents Bullseye as an SEO and AEO expert in client meetings, presents recommendations in clear terms, and provides monthly and quarterly analysis and reporting for SEO clients, including AI visibility and citation metrics. The role also includes training co-workers, collaborating with internal and external resources, and performing other duties as assigned.

Requirements

At least 7 years of relevant digital agency experience.
Bachelor’s degree.
Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content.
Outstanding internal and external communication skills.
Ability to work in a fast-paced environment and adapt to different types of inquiries.
Fast, flexible, and effective problem-solving skills.
Analytical ability.
Proactive and self-motivated approach.
Ability to work quickly and efficiently with varied internal and external resources.
Strong goal orientation and commitment to completing projects.
Enthusiasm and a strong desire to continually learn, develop, and improve, especially as AI reshapes search.
Enjoyment of teamwork and ability to work well with others while maintaining a positive attitude in a fun, creative environment.

Nice To Haves

Conversion Rate Optimization experience, including heat mapping and A/B testing.
Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content.
ORM knowledge.
MarTech knowledge.
GA4 knowledge.
Paid Search experience in Google and Microsoft.

Responsibilities

Develop onsite, offsite, content, technical SEO, and answer engine optimization strategies.
Develop and own clients’ AEO/GEO/LLMO strategies to improve discovery, trust, and citation by AI answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude.
Conduct SEO and AEO audits, including technical, content, keyword, schema/structured data, and entity audits.
Apply technical SEO knowledge to site speed, hosting ramifications, HTML, image optimization, and minification.
Apply onsite SEO practices, including internal linking, page structure, and URL structure, and off-site SEO practices, including external linking.
Structure content for AI extraction using answer-first formatting, semantic or atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy.
Implement Schema.org structured data, such as FAQPage markup, to support retrieval and citation in AI answers.
Optimize entities and semantic relevance, maintaining consistent entity signals to help AI systems reconcile and trust brands.
Monitor AI visibility by tracking brand citations, mentions, and share of answers across answer engines, and improve underperforming content.
Use WordPress and SEO/AEO tools and platforms, including Semrush, Ahrefs, GA4, Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms such as Profound or similar.
Represent Bullseye as an SEO and AEO expert by demonstrating relevant knowledge, strategies, and tactics in client meetings.
Analyze and report monthly and quarterly SEO performance, including AI visibility and citation metrics.
Train co-workers on onsite, offsite, content, technical SEO, and answer engine optimization.
Present SEO and AEO strategies directly to clients and translate complex search concepts into clear recommendations.
Perform other duties as assigned.