SEO Specialist

Bullseye Strategy

2d•$70,000 - $75,000

About The Position

We are seeking an experienced SEO Specialist to join our team. This role will focus on developing and implementing SEO and Answer Engine Optimization (AEO) strategies for our clients. You will be responsible for audits, technical SEO, content structuring for AI, and monitoring AI visibility. The ideal candidate will have a strong understanding of SEO principles, experience with various SEO tools, and excellent communication skills. You will also train co-workers and present strategies to clients.

Requirements

7+ years of relevant digital agency experience
Bachelor's Degree
Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content
Outstanding internal and external communication skills
Work well in a fast-paced environment and be able to adapt to different types of inquiries
Be a fast, flexible, and effective problem solver
Analytical
Be proactive and self-motivated
Demonstrate the ability to work quickly and efficiently with various internal and external resources
Strong goal orientation and a love for seeing a project completed
Enthusiasm
A strong desire to constantly learn, develop, and improve (especially as AI reshapes search)
A love for being part of a team
The ability to work well with others, and have a positive attitude while working in a fun, creative environment

Nice To Haves

Conversion Rate Optimization (Heat Mapping and A/B Testing)
Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus)
ORM
MarTech
GA4
Experience in Paid Search in Google and Microsoft is a plus

Responsibilities

Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
In-depth understanding of off-site SEO, including external linking, etc.
Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.
Performs other duties as assigned